Sprout Social

NOVEMBER 30, 2021

Conversational commerce. Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. Conversational commerce.

Trends 144

Trends Conversation Instagram Influencer 144

Twist Image

FEBRUARY 18, 2018

Scott Gerber is CEO of The Community Company , an organization that builds and manages community-driven programs for media companies and global brands. Scott believes that we should never diminish the power of our social capital, and we should be constantly making deposits to ensure that the account keeps growing.

Social Capital 51

Social Capital Advertising Communities Organization 51

Kikolani

JULY 1, 2011

5 copywriting errors that can ruin a company’s website – learn what they are and how to ensure you’re not doing any of them. The 20-point SEO account takeover checklist – whether you are getting a new account from someone else or becoming your company’s SEO manager, this guide is for you!

Mashup 136

Mashup Resources RSS SEO 136

Convince & Convert

NOVEMBER 1, 2011

There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. And I started a company in 1999 developed around simply influencer identification and engagement. That is the difference between social capital and influence, because they’re very different.

Klout 121

Klout Social Capital Influencer Social Graph 121

Koka Sexton

APRIL 5, 2015

I had just returned from serving a tour of duty in Iraq and was working as an inside sales rep for a small software company. Outside of my sales numbers, weekly conversations about my dials and talk time were the norm. Social media was the next frontier for sales. The dawn of social media. Well, two things happened.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Koka Sexton

APRIL 5, 2015

I had just returned from serving a tour of duty in Iraq and was working as an inside sales rep for a small software company. Outside of my sales numbers, weekly conversations about my dials and talk time were the norm. Social media was the next frontier for sales. The dawn of social media. Well, two things happened.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130