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Balancing social resources across multiple business lines

Sprout Social

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 102
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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Identifying The Tools And Resources. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. If more resources will help you drive sales or leads, make the case. Click To Tweet.

Blogger 266
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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Additionally and theoretically, by ‘owning it,’ you should now know by default the answers to the below questions that slightly resemble a SWOT analysis: What makes your company great? What makes your company and its products or services better or different? What does your company not do well? I would follow you.

B2B 276
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32 social media training resources and courses every marketer needs

Sprout Social

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Training 117
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Demystifying conversational AI and its impact on the customer experience

Sprout Social

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

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Why Selling On The AWS Marketplace Is A Smart Move For Your Software Company

The Realtime Report

Why Selling On The AWS Marketplace Is A Smart Move For Your Software Company. As one of the biggest companies in the world, Amazon has an enormous customer base that you can tap into—making it much easier to attract new customers and expand your reach. Access To Support Resources. Exposure To Amazon Customers.