article thumbnail

[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Most companies are increasing hiring due to AI, emphasizing AI skills.

Research 140
article thumbnail

Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

The new Messenger will have three tabs instead of nine with users conversations front and centre in the Chats tab. YouTube is changing the default attribution window from 30 seconds and 30 days to 10 seconds and 3 days to better reflect “the relationship between video ad exposure and conversions.”. — SS. — SS.

News 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 144
article thumbnail

Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Tracking customer conversations, industry trends, and influencers. Research engine for agile product teams.

article thumbnail

Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.

article thumbnail

Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

article thumbnail

How Companies Can (and Should) Approach Diversity & Inclusion: A Conversation with Essence Souffrant

Likeable

A new study revealed that 62 percent of respondents between 18 and 35 years old said they will be “doing more research on brands and their inclusivity practices before purchasing, in light of recent events,” compared to 48 percent of those 35 to 44 years old, and 20 percent of those 45 years and older. Your employees are your greatest asset.

Company 74