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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them. Make it a central part of your company’s narrative.

Data 142
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The complete guide to create your employee advocacy content strategy

Sprout Social

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Share educational resources that will inform, engage and spark conversation. Behind-the-scenes/company culture content. Social media posts. Data reports. Templates and tools.

Strategy 131
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Trending Sources

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return.

Brands 275
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example). Join the conversation with a comment here.

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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

Here’s what I said: Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. tweet this ).

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ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

Now, however, the same press agents are able to retrieve and review content regardless of where they are or what the topic of conversation may be. But wait, before you start lumping cloud-based ECM with other digital repositories like Google Drive and Dropbox, let me explain further. It’s a win-win for everyone involved.

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Does My Business Need to be on Twitter?

yMarketingMatters

Promote your company and your content, and Get Noticed! It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow. Then you can focus on: Getting engaged in conversations with useful and relevant comments. Engage with that audience in a fast and efficient way.

Twitter 235