Social Media Strategies Summit

AUGUST 10, 2023

cokepartner #ad ♬ original sound – Rickey Thompson These organic posts drove the conversation on social media, alongside bespoke and remixed memes, face filters, and WhatsApp stickers. It was launched before the 2022 midterm elections to spark conversations and encourage voter engagement.

Influencer 186

Influencer Campaign Marketing B2B 186

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Dave Fleet

JANUARY 26, 2021

Regulators and tech companies have made some progress to create better transparency but it’s a drop in the bucket. The prevalence of data brokers and third-party data suppliers is becoming challenged, and programmatic media in particular is going to get hard for companies relying primarily on third-party data. People aren’t happy.

Privacy 195

Privacy Marketing Data Reputation 195

Waxing UnLyrical

MAY 3, 2018

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. It was a new industry for me – and my first for-profit company.

Creative Commons 170

Creative Commons Proposal Travel Authentication 170

SocMed Sean

MARCH 10, 2013

The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business. So, you’ve registered all your social media channels, do you know what to do with them?

Social Media 277

Social Media Proposal Cost ROI 277

Sprout Social

AUGUST 31, 2023

What would your boss say if you proposed taking a month off of social media? To quote the company founder, Leon L. Our Mental Health Month initiatives further established us as a purpose-led company. We would encourage companies to find their voice in the conversation in ways that are authentic to their values and community.

Team 118

Team Authentication Proposal Social Media 118

Adam Cohen

JULY 28, 2010

Businesses should all aspire to connect with people who are engaged and interested in conversation, creating a value exchange – Twitter is just one of many tools to enable that access to direct conversations. Companies can ultimately activate that engagement by providing value first and asking for help in return.

Badge 244

Badge Twitter Proposal Brands 244

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Nothing hurts the credibility of a pitch, a proposal or a program like sloppy mistakes. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Watch the news in the morning.

Tips 420

Tips Proposal News Industry 420

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 131

Marketing How To Sample Samples 131

Socialmedia.biz

FEBRUARY 24, 2019

Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth. Conversions (evaluates how effective your social media marketing strategy is): Opt-ins, email collection, proposals, pitches, lead generation and returning visitors.

ROI 132

ROI Social Media Airlines Proposal 132

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms.

Social Media 130

Social Media Brands Reddit Platform 130

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. B2B marketers place a high priority on making sales conversations as minimally invasive and as natural as possible. Does social selling work?

Tools 144

Tools B2B Price ROI 144

Oktopost

JULY 26, 2022

A successful discovery meeting will lead to a project proposal or another meeting. You need to approach discovery meetings differently in order to maximize your conversion rate. ? Qualifying leads is all about determining how warm each lead is and how you should move them toward an eventual conversion. Product Overview.

Template 69

Template Templates Meeting B2B 69

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Nothing hurts the credibility of a pitch, a proposal or a program like sloppy mistakes. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Watch the news in the morning.

Tips 353

Tips Proposal News Industry 353

Buzz Marketing for Technology

APRIL 10, 2013

We’re getting X% conversions. Then show how much more money the company could be making if you could get hard data on exactly what’s working and what’s not working. Finally, propose a trial run — a limited test, shown to a small percentage of page traffic. Or More Conversions? Who wants to have their worldview changed?

Team 185

Team Proposal Case Study Conversation 185

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you going to acquire a company? Social data is a critical source of audience and competitor insights—data which can give your company a clear edge in the market.

ROI 96

ROI Cost B2B Organization 96

Hootsuite

AUGUST 19, 2021

They are usually a team of one, are registered with their local Chamber of Commerce, and work with multiple companies and clients. Freelancers typically need to create a pitch or proposal for each prospective client and effectively sell it to land the gig at their desired rate (more on setting rates below). Presentation & sales.

Social Media Management 136

Social Media Management Social Media How To Template 136

agora pulse

AUGUST 6, 2020

If you manage social media for a large company, you might work closely with colleagues specializing in key areas. To optimize your social media performance, you must know how to identify problems and propose solutions. The company holds you solely responsible for unreasonable ROI goals. Reporting on social media ROI. Resilience.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Stay N' Alive

MARCH 23, 2011

I've worked for many companies, large and small, and consulted for others and they have all had the same problem, particularly the large ones. What if a correspondence with a friend of that employee could potentially damage the company? I know many companies that will fire you if they catch you doing such.

Proposal 98

Proposal Organization Open Source Software 98

Sprout Social

FEBRUARY 15, 2022

Is your goal to handle social media marketing for any company or to specialize in specific industries that you’re passionate about? Pro tip: Whether you’re niche or general, using social listening can help direct you to the audiences and conversations that matter most to you and your client. Proposal : Will you send out a proposal ?

Consultant 106

Consultant Social Media How To Insurance 106

Convince & Convert

OCTOBER 9, 2013

Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. Conversely, the last client I picked up at my current firm, Converse Digital , took exactly one call and a meeting over beers. Yes they’re inefficient but they do work.

Content 141

Content Proposal B2B Meeting 141

Convince & Convert

JANUARY 3, 2014

Brand awareness up top, conversions at the bottom – a nice, easy to understand chart that was simple to explain to the CEO. In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior.

Buy 159

Buy Advertising Proposal Data 159

Ignite Social Media

JULY 6, 2022

Even international B2B companies can connect with businesses from other countries that may not be aware of their brand. Respond to comments and questions, and join in on conversations. It has more than 2.93 billion active users every month, of which around 10 million are businesses advertising on the platform. . Measure your results.

B2B 96

B2B Platform Social Media YouTube 96

Sprout Social

AUGUST 12, 2020

To help us answer that question, let’s take a deep dive into a company with arguably the greatest brand recognition in history. Sure, it’s the largest and most profitable athletic footwear and apparel company in the world. It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social.

How To 133

How To Apparel Influencer YouTube 133

Jason Yormark

AUGUST 19, 2012

One Size Does Not Fit All – Avoid boilerplate proposals and strategies at all costs. Every company/organizations’ needs are different and the right agency knows that. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant. Bottom line…do you like them?

Consultant 218

Consultant Social Media Proposal Strategy 218

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Experiment. . •

Directory 196

Directory SEO B2B Real Estate 196

Twist Image

FEBRUARY 2, 2012

" Now that everyone is on social networks, sharing and conversing, how do you adapt your business to capitalize on just how much our world has changed, and get the edge on where all of this is taking us? The book proposal for my second book was supposed to be done two Christmas' ago. book proposal. book publisher.

Proposal 111

Proposal Startup Press Release Publishing 111

Razor Social

JUNE 22, 2020

This is the only way to ensure that your new website will deliver a great user experience that results in conversions. WARNING: I have worked with companies who said they liked a design which is totally unsuitable for their business. Competition & other websites. It’s good for the Agency to know your competition.

How To 87

How To Proposal Hosting Project 87

Convince & Convert

MAY 2, 2016

The good news is that it’s possible to break free of these social media vanity metrics and come out on the other side, by focusing on the single most important marketing metric: conversions. Social media can and does impact business objectives by helping companies acquire customers. Focus on Conversions. From Eyeballs to Action.

Metrics 60

Metrics Social Media Marketing URL 60

Bill Hartzer

AUGUST 8, 2012

This will include participating in client calls, developing and executing online marketing campaigns, generating and delivering timely reporting, project management and other activities necessary to enhance this company’s visibility on the web and overall market share. Assist in the development and writing of proposals when needed.

Hotels 134

Hotels Project Proposal Travel 134

Convince & Convert

FEBRUARY 26, 2013

The leading “conversion repellents.”. Here are eleven conversion killers I come across time and again. Conversion aversion. Sufferers of this disorder can’t even justly claim to have crappy conversion rates because they have no definition of conversion. Conversely, keyword disconnect is lethal.

Consultant 160

Consultant Press Release eBook Badge 160

Likeable

AUGUST 18, 2020

In this food-filled episode, Sierra Tishgart , co-founder of Great Jones, tells listeners about the origins of the company, the importance of creating content fueled by community, and how the brand is leveraging partnerships with leaders in the food space—including some of their all-time fav chefs and creators. Sierra Tishgart of Great Jones.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Webbiquity SMM

FEBRUARY 11, 2016

By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. You’ve proposed a mobile app to your higher-ups. Horror #7: The Zero Conversion.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Sprout Social

FEBRUARY 13, 2020

Confirm you are tracking the profiles, campaigns and conversations you need to based on what your leader has shared about business goals. Let’s say that one of the KPIs that your boss has introduced is to drive conversion. Engagement: Starting conversations, finding conversations, deep interactions. Bring value.

Skills 108

Skills Metrics Report Organization 108

Twist Image

APRIL 18, 2012

I was deeply moved by the book, The Art Of The Pitch , by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). Nike and can say that they want to beat Converse in the marketplace, but what's really happening is that the agencies are trying outwit one another.

RFP 106

RFP RFI Proposal Compete 106

Waxing UnLyrical

JULY 30, 2015

We continued our conversation by taking a look at the importance of setting a baseline to measure internal communications: A3 Measurement is assessing whether the needle moved. Q9: Propose your best guestimated #internal #comms #measurePR plan for them. .’ #internalcomms #measurepr. Need something to measure improvement against.

Yammer 100

Yammer Consultant Proposal Journal 100

Sprout Social

JULY 30, 2020

We use Sprout Social to schedule and post regular Q&As so our customers can drum up conversations and take direction as to how they could improve their business straight from their customers. “In the beginning of the pandemic, we lost a couple of clients because social media had sat on the back burner of their company budgets.

Retail 122

Retail Groups Groups Social Media 122