Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. PR professionals need to be thinking about things like web traffic, customer engagement and conversions. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR. Enter the era of Growth PR.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 182

Data Nielsen Buy Loyalty 182

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Ignite Social Media

JULY 15, 2021

Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience. You’ll also be able to optimize for specific conversion events and re-target audiences. Third-party cookie tracking has been delayed until 2023.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Also, monitor discussions and conversations to get a deeper understanding of the questions, concerns and topics that are top-of-mind for your potential customers. The interactions may or may not involve your company.

Examples 103

Examples Template Templates How To 103

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Creating conversational touch points and developing social content is still something a lot of the largest global brands are struggling with. Creating social content is a struggle.

Report 274

Report Brands Facebook Nielsen 274

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. There’s also power in brands prioritizing online conversations that are visible to the masses.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) Depending on your conversion and engagement goals, you can use these figures to publish content that caters to your target audience.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. However, it is a good place for brands to join in on conversations already happening. They are also making a big impact on purchasing decisions.

Platform 272

Platform Social Media Influencer Trends 272

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Direct Marketing Observations

JULY 2, 2010

The conversational divide… I have a couple of quick questions: Does social media allow customers to get their issues resolved quicker than if they were to use traditional means? And I know this social media thing might give me any time access to a company to get my problem resolved? What if I’m getting nowhere? Absolutely!

Social Media 159

Social Media Nielsen Company Issues 159

Likeable

MARCH 12, 2019

Thanks to tags, which can access a user’s activity on the website, Pinterest has been able to effectively track most online conversions and actions. According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users.

Brands 81

Brands Nielsen Compete Retail 81

Sprout Social

JUNE 14, 2022

Because these messages are so timely and relevant, they have a high open-rate and can be very effective in driving conversions. Many companies use SMS marketing to gather reviews about their service or staff. You’ve probably seen this from companies like Uber , which ask customers to rate drivers after their ride.

SMS 107

SMS Strategy Marketing How To 107

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The local community manager should thereby be positioned in the local country.

Activities 235

Activities Social Media Brands Guidelines 235

Convince & Convert

APRIL 26, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. But Southwest is intent on keeping the blog organic : a true voice of the company. Similarly, Nielsen ratings seem to be outdated. ” What, conversely, do you like least about social? Listen Now . This, they hope, keeps it authentic.

Authentication 137

Authentication Nielsen How To Case Study 137

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. Twitter as Conversation Forum. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Get to know them and engage them in real conversations.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Pixlee

NOVEMBER 15, 2018

Consumers have always been recommending products, experiences, and companies to their friends and family. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence. Another study found that that 41.5% Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Rebekah Radice

AUGUST 10, 2015

From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. Be a Part of the Conversation. Use testimonials.

Engagement 131

Engagement Tips Facebook Nielsen 131

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Flowtown has received great reviews in Fast Company and The NY Times, amongst others.

Tools 210

Tools Marketing Nielsen Social CRM 210

SocMed Sean

JANUARY 8, 2012

More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion. Nielsen Visual IQ. Attribution.

Software 101

Software Marketing Analytics B2B 101

Twist Image

OCTOBER 18, 2011

From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth in TV Guide. media company. nielsen mckinsey company. Television has always been based on two pillars: Destination. active media.

iPad 104

iPad Nielsen Advertising Activities 104

Convince & Convert

AUGUST 7, 2011

Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Hootsuite

MAY 18, 2023

For brand partnerships, consider companies that have similar values to yours, or products that are complementary. Data from Nielsen found that globally, an average of 64% of TikTok users say they can be their true selves on TikTok, while an average of 56% of TikTok users say they can post videos they wouldn’t post elsewhere.

Video 112

Video HootSuite How To UGC 112

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! it came out completely the other way around. “It actually appears that social media use makes people consume email more , not less, as we had originally assumed – particularly for the highest social media users.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Why You Need Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Convince & Convert

NOVEMBER 15, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. “I think there are a lot of companies out there that claim to be able to do things in the social space that maybe they can’t.” Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

SEPTEMBER 27, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. He worked for Jeep, which was one of the first companies to join the social sphere, and at that time MySpace was the place to be.

Brands 127

Brands Sports How To MySpace 127

Pixlee

NOVEMBER 15, 2016

While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity. According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Collecting and curating customer’s photos and posts creates a conversation between you and your fans.

Content 41

Content UGC Loyalty Nielsen 41

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy.

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

AUGUST 2, 2016

Or users can simply engage in the conversation happening around that hashtag. The brand gives you a source of conversation about what it means to “do something good.” All of these examples require some sort of conversation. And for company-specific hashtags, they should entice discussion and ultimately engagement.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Pixlee

OCTOBER 18, 2016

Nielsen reports that 92% of people trust recommendations from individuals. Does the tone of the conversations suggest that people take action based on an influencer’s recommendations? While many brands have increased their content production, one source reported that engagement was down 60%.

Influencer 42

Influencer Brands Nielsen ROI 42

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Those conversations have been invaluable and have opened our eyes to possibilities that structured surveys might miss.”. But Ugly isn’t a plucky underdog.

Industry 74

Industry Meme Survey Authentication 74

Razor Social

MAY 15, 2019

Brands typically tie influencer events to a product launch or some important company milestone. improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

JUNE 19, 2016

I now speak of Bite & Booze not as a blog, but as a culinary media company. Although Nielsen includes Twitter and now public Facebook into its TV ratings, in your opinion, to what extent do most producers/TV food media companies bring active social media into their digital marketing/out-reach mix? (By Short format messaging.

Travel 75

Travel Hosting Social Media Influencer 75

Ignite Social Media

FEBRUARY 11, 2021

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. Lower-Funnel: Conversions. Use to measure purchase/conversion actions driven by social media marketing efforts. Link Clicks CPC CTR View completion rate Site Traffic.

Social Media 171

Social Media CPC CPA Aggregator 171