Buzz Marketing for Technology
SEPTEMBER 15, 2010
What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Seed this on Newsvine. Email this to a friend? Share this on Facebook.
Buzz Marketing for Technology
JULY 7, 2008
That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 8) “Participating in the conversation&# is hollow advice for a large corporation: Too many give the advice of “join the conversation&# without enough guidance behind the surface.
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Buzz Marketing for Technology
JUNE 27, 2008
Today’s version of the web, whatever you want to call it, is notable because people and hardware and information and software and conversation are all mixed together into a hyperconnected network. You can see this shift both in the practices of individual workers and in the strategies of technology companies. Companies do too.
Buzz Marketing for Technology
JUNE 27, 2008
Here are three examples from conversations I had with some rapid elearning developers. Another person I talked to was a one-person shop who is responsible for building elearning courses for a company that serves a number of organizations in developing nations. Changing the World One Course at a Time. The Branding Issue.
Buzz Marketing for Technology
JUNE 27, 2008
Busy : Manage the hierarchy inside your company. Burst : Connect laterally outside your department and company. Bursters see that opportunities to take 2,000 steps forward in one hyperleap are more likely to happen through connections with people outside the company. Busy : Always available during working hours.
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