yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. This goes into the News Feed. #7

Feed 145

Feed Feedly News Facebook 145

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

News 274

News Google SEO Postrank 274

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company.

Company 124

Company B2B Loyalty Survey 124

Mindjumpers

APRIL 26, 2013

A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. Create Conversational Touch Points.

Company 212

Company Overview Conversation Communities 212

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? Build a community management strategy by thinking about how often you want to show up in conversations about your industry, and what those conversations are. Want to learn more?

Communities 85

Communities Products Company Strategy 85

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

Conversation 86

Conversation Loyalty Policies Examples 86

Likeable

JANUARY 14, 2021

The conversation about social media and mental health is one that has been gaining traction for years now. From comparison anxiety to news overload to sheer amounts of screen time, there are so many levels on which social media and the internet as a whole negatively impact our mental health.

Conversation 93

Conversation Social Media Comparison Skills 93

Sherrilynne Starkie

DECEMBER 20, 2020

This is where we go for breaking news and to connect with journalists, businesses and politicians. After several years of decline, the 2020 pandemic has more Canadians checking out the news from mainstream media outlets. In fact, we’re spending about a half an hour more each day consuming news content.

Marketing 195

Marketing Syndication Adwords News 195

Buzz Marketing for Technology

SEPTEMBER 15, 2010

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Submit this to Hacker News. Email this to a friend? Share this on Facebook.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Keyhole.co

JULY 20, 2023

While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., The pricing is steep for smaller companies and organizations.

Industry 52

Industry News Google Brands 52

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180

Study Company Web 2.0 Twitter 180

Direct Marketing Observations

MARCH 31, 2011

Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte. But what made all of those discussions and conversations cool was that we were connecting. And still want to know.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?

Company 231

Company Social Media Posterous StumbleUpon 231

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Conversations (themarketingblog.wordpress.com) [.]

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Forbes Social Media

JULY 10, 2020

The decision comes as concerns about parent company Facebook’s handling of hate speech, misinformation and civil rights continue to gain momentum.

Conversation 113

Conversation Instagram Content Company 113

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization). But once it went away, those questions moved to panic about conversions dropping. The History of 28-Day Click. And it makes sense.

Privacy 207

Privacy Advertising Aggregator Report 207

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. taking new courses and certifications for self-development. Guest post by Eva Chan. Be adaptable and open to change. TikTok was launched globally just five years ago, in the fall of 2017.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. This is especially important when your company makes big moves. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. But social listening zooms out to surface stories and news you may have missed.

Examples 119

Examples Social Media Sentiment Influencer 119

Buffer Social

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. Diego, our product manager for Start Page, sharing the news with the team. And we shipped a new landing page , which improved conversions from 0.8 percent to 3.5

Products 72

Products Company Statistics Survey 72

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Social Media Strategies Summit

AUGUST 15, 2023

Best of all, if you don’t have time to read a full blog post, Josie always includes some of the key learnings within the post itself: That way, you can pick up valuable takeaways without leaving your LinkedIn news feed. Liz Gross Who Are They? Why Should You Follow Them? Why Should You Follow Them?

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Ignite Social Media

MAY 19, 2021

It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. We wondered which site would be the dominant player in this new arena.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. During the election we will use social listening to tune into conversations that could impact our brand health and image.

Social Media 111

Social Media Marketing Sentiment Influencer 111

Oktopost

MARCH 25, 2024

Here are a few examples of how you integrate your goals into your gamification efforts: For increased brand mentions, reward the advocate who tags your brand most frequently across posts, comments, and conversations. To boost website conversions and visits, focus the competition on who generates the most clicks.

Metrics 75

Metrics Training iPad Meeting 75

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Employees Employees know all about your company, your product or service and your culture. Who is a brand advocate?

Brands 126

Brands ROI Authentication UGC 126

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media Management 116

Social Media Management Skills Social Media Upcoming 116

Convince & Convert

NOVEMBER 9, 2015

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. Business: RelayRides Steers in a New Direction. Health: Moustache Month Has Arrived.

Company 60

Company Startup Sentiment Travel 60

Convince & Convert

FEBRUARY 3, 2011

That’s the good news. The bad news is that there isn’t an easy-to-convey, standardized, one-size-fits-all metric, like Nielsen ratings, for social media. What is measurable differs from company to company. One equals one. What Should You Measure? It Depends. And there isn’t going to be. The Common Excuses.

Nielsen 146

Nielsen Company Social Media Metrics 146

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

B2B 117

B2B Trends Social Media UGC 117

Twist Image

APRIL 27, 2014

She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. Enjoy the conversation. You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes ): Six Pixels of Separation - The Twist Image Podcast #407.

Company 81

Company Blogger Advertising News 81

Oktopost

SEPTEMBER 22, 2021

While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. Sponsored ads allow you to generate buzz for your company, service offering, or product promotion on third-party networks where your customers are already spending lots of time. .

B2B 136

B2B Social Media Strategy LinkedIn 136

Buffer Social

OCTOBER 14, 2019

So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. Social media news item #1. The Future of Facebook (new audio from Mark Zuckerberg). Social media news item #2. Social media news item #3. Social media news item #4.

News 63

News Facebook Survey Hubspot 63

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. Oktopost specializes in social media management for B2B companies. The Benefits of Listening. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

The Realtime Report

MAY 5, 2020

In response to this disorientation, many of us have been tempted to circulate as much news and information online as we can in an effort to understand and come to terms with our current reality. But with this great influx of news comes great responsibility. Asia Hunt is a Strategist at Trollback+Company. Is this meaningful?

Brands 140

Brands Construction Guidelines News 140

BeingOptimist

DECEMBER 7, 2022

Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time. News breaks: News breaks much faster on Twitter as compared to Facebook, LinkedIn, and other social networking sites. More than 396.5

Twitter 98

Twitter How To Microblogging URL 98

The Realtime Report

DECEMBER 2, 2022

New Social Media App Uncovers. Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. Much like a local news station, the new Boards fosters timely discussions on topics relevant to a neighborhood. What Gen Z Users Want.

Social Media 91

Social Media Apple Survey Feed 91