Buzz Marketing for Technology
SEPTEMBER 15, 2010
What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Submit this to Netvibes. Email this to a friend? Share this on Facebook.
Mindjumpers
JUNE 8, 2011
They go as follows: Be alert and join conversations. Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources.
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Proactive Report
NOVEMBER 16, 2010
“Many companies have yet to capitalize on social media’s ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit.&#. So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. How does your company fare?
Proactive Report
JUNE 24, 2010
Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Another tool you can use to make a great dashboard is NetVibes. SocialMention.
Proactive Report
DECEMBER 4, 2013
Figure out what the major bottom line objectives are for your business, company, client or situation. Inbound leads, conversion rates, and retention – Salient MG. Other KPIs might be site traffic/lead ratio, form conversion (leads), organic search ranking, social media reach and engagement. Post to your social accounts.
Webbiquity SMM
JANUARY 24, 2011
Monitor social media discussions of your company or product in real time? Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Convert PowerPoint presentations to Flash, or into YouTube videos? Create animations?
Viper Chill
MARCH 1, 2010
Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. With Google Analytics, you would see huge traffic spikes the next day, and miss the opportunity to maximise conversions on that traffic.
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