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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type. Conversions could be sales, signups, subscriptions, etc…Essentially, most CMOs or marketing strategists want high-quality traffic. No problem, right?

SEO 239
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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Mobile users in the Asia-Pacific region are driving much of this growth. Guest post by Charles Whiteman. On Social Media. billion active users worldwide.

Marketing 100
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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Here’s how to use YouTube analytics on desktop and mobile. How to see YouTube analytics on mobile. On mobile, tap on the Interactive Content tab. The one thing Google and YouTube have in common in addition to a parent company, is that they’re all about search and traffic. Get real results after one month. Brandwatch.

Metrics 145
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. And yet, there’s something to this.

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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Or maybe a kitchen supply company could offer recipes organized by type of food. Keeping things uniform and seamless between the pin and your landing page will increase your conversions. Promoted App Pins are great for developers or app companies that want to drive ad traffic to download an app. Promoted App Pins.

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How to Optimize Your Content for Authorship Success

ProBlogger

We don’t need AuthorRank to tell us that. While Authorship may have lost that visual touch, this minor change was done in an effort to improve mobile search results. In the same way that Google+ and authorship serve as an indicator of your online brand, Twitter works as a constant source of credibility via conversations.

Content 54