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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Meet Joel Harrison. As editor-in-chief of B2B Marketing , and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing’s content, products, and services – including events, training, reports, and the magazine. You can find him tweeting here. Stay in the Loop.

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How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

Today, advertising is required to be efficient and meet many expectations; generate leads, optimize budgets and stay one step ahead of the competition. So, ask yourself these questions: Do I know how each incoming lead found my company? Am I able to track my company’s return on advertising dollars effectively and accurately?

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In Conversation With Seth Godin

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Godin is also a professional speaker (he was named one of the top 21 speakers for the 21st century by Successful Meetings Magazine ) and entrepreneur (Godin was the founder of interactive marketing company Yoyodyne, which Yahoo acquired in 1998). Enjoy the conversation. successful meetings magazine.

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Is it Time to Re-Think Your Social Media?

yMarketingMatters

Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. the means of communication , as radio and television, newspapers, and magazines, that reach or influence people widely. Defining Social Media. (a)

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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

These lists will consist of the keywords you are using to go after certain topics and groups of people, and when you test them against each other you’ll garner information on how well those audiences perform and meet your needs. Keep a close eye on the results, and you’ll lower CPA while yielding higher conversions.

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Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

This is why PR needs to move from fixating on getting ink in Publications to getting digital ink in Conversations. Rare is the day when you walk into a meeting and someone pulls out an old magazine and slams it on the desk fussing about an article written months ago. But a quick Google search and bingo digital ink is indelible.

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Client Profile: The Uber-Connected CEO – David Harding

Firebelly

This year, HardingPoorman Group , was once again named “one of the best companies to work for,” and yet David Harding, CEO of HardingPoorman Group, is pushing even harder for innovation in every sphere of the business. Examples are Fast Company and Wired because they are more trendy and cutting edge.

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