article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 367
article thumbnail

Story And Conversation: Pin It To Build A Brand

Firebelly

It’s the digital equivalent of ripping something from a magazine and posting it on your bedroom wall or bulletin board. It engages users with a behind-the-scenes look into the process behind a company or person. As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

And when you place a number like this in all of your advertisements, business materials, marketing materials, and promotional items it is going the extra mile – doing the leg-work of identifying your company and maintaining a consistent image in your market. So, ask yourself these questions: Do I know how each incoming lead found my company?

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 195
article thumbnail

Conversations As Moments Of Conversion

Twist Image

If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. Her highly popular Blog, Conversation Agent , acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). Enjoy the conversation.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

Marketing 199
article thumbnail

In Conversation With Seth Godin

Twist Image

Godin is also a professional speaker (he was named one of the top 21 speakers for the 21st century by Successful Meetings Magazine ) and entrepreneur (Godin was the founder of interactive marketing company Yoyodyne, which Yahoo acquired in 1998). Enjoy the conversation. successful meetings magazine. bite size edits.