Buffer Social

JUNE 5, 2023

When I started my digital marketing company, BDY Consult , seven years ago, I kept running into a problem that’s all too common for mission-driven founders. A conversation I had with branding expert Ronne Brown really flipped that narrative for me. As she put it, when it comes to marketing advice, the what to do is free.

Small Business 81

Small Business Newsletter Resources Consultant 81

Pixlee

DECEMBER 8, 2021

Jones Soda Company uses Augmented Reality on its bottle labels to feature influencer and consumer content. Newegg has employed TurnTo’s community Q&A capabilities to provide a community knowledge base and to help inform other customers’ decisions, and has seen an 8x increase in conversion as a result. .

Communities 52

Communities UGC Knowledge Base Loyalty 52

Harp Interactive

JANUARY 27, 2010

This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Pro-active engagement is a little more of an art.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Create your personas based on this information and they will be more personalized and accurate. Get to know them and engage them in real conversations. Answer questions.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Oktopost

APRIL 20, 2021

Conversions : How many users take a conversion action, such as registering an account, subscribing to an email list, or making a purchase. Also, giving it away for free doesn’t mean you can’t leverage it for a conversion activity once in a while. Time on Site : How long users actually spend on your site.

SEO 62

SEO Engagement Real Estate Metrics 62

Proactive Report

MAY 12, 2017

500 list of fastest-growing companies in the US for two years running and then they imploded. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Not utilizing the knowledge and experts you have.

Content 45

Content Knowledge Base Compete Influencer 45

Josh S Peters

OCTOBER 16, 2009

During this seminar, we’ll be sharing some strategies and tactics to help you harness the power of Twitter for business, personal branding, or whatever else you choose. The one thing we won’t be doing is talking about how to be a Twitter spammer.

Twitter 100

Twitter Lijit Knowledge Base eBook 100

Jason Yormark

JULY 22, 2009

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. Actively pursue users, followers and engage in conversations, even if it doesn’t directly relate to your product or service. month option that is ad free.

Communities 190

Communities Tools Strategy Message Boards 190

Twist Image

MAY 22, 2012

Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Imagine a world where companies (like that supermarket) are sending out unique offers to each and every one of their customers. Hundreds of thousand of different coupon books. Making The Loyalty Leap.

Loyalty 102

Loyalty Privacy Knowledge Base Data 102

Buzz Marketing for Technology

JUNE 27, 2008

conversation. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 The New Knowledge Forge - Porto, Portugal, 30 June. BlackBerry.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Oktopost

JULY 12, 2022

If you’re involved in client relations for a B2B or SaaS company, you’ve probably heard the terms “customer support” and “customer success.” That said, you don’t always need to have a one-on-one conversation for effective customer support. For example, many B2B companies offer extended onboarding sessions. Total resolution time.

B2B 13

B2B FAQ Knowledge Base Skills 13

The Marketing Blog

AUGUST 4, 2008

I should write a blog I should ‘Ajaxify’ my current website I should jump into the conversation I should use a Wiki for enterprise-collaboration And do what not & what not… Why ‘But Why? My company is following the open-culture of communication. That’s the simple question that I have been asking everybody. Why should I do it?

Consultant 100

Consultant Wiki Web 2.0 Startup 100

Convince & Convert

APRIL 4, 2012

For full conversation, watch the video! Tons of great companies that you used as examples of how to brand and how to be unpopular on purpose , and a lot of companies that are not household names intentionally and I think that’s really interesting. Excerpt of my interview with Erika Napoletano. Erika: Without a doubt.

Forums 121

Forums Case Study Exercises Brands 121

Buzz Marketing for Technology

JUNE 27, 2008

Visit here regularly for ongoing reports and conversations related to the changing nature of work. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. Dissecting knowledge work (and understanding knowledge workers) is clearly not a simple task.

Movable Type 100

Movable Type Knowledge Base Diagrams Guidelines 100

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. We have for the first time an economy based on a key resource [information] that is not only renewable, but self-generating. Information overload is a fact of life for company directors, senior managers, and all professionals.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Sprout Social

JUNE 8, 2023

Track relevant brand conversations. 5 best tools for managing customer service on social media No matter your company size, industry or budget, there is a tool that fits your needs. Zendesk Zendesk provides a flexible platform that companies can customize to meet their needs.

Social Media 118

Social Media Tools Brands Knowledge Base 118

Buzz Marketing for Technology

JUNE 27, 2008

One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Earlier this week, Dale Arseneault published some additional ideas about KM measurement on his blog Reflections on Knowledge Management and Organizational Innovation. Knowledge Base.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Razor Social

APRIL 17, 2019

You can sit back and wait for the marketing world to get smarter and change around you, or you can embrace AI now and be proactive in creating a competitive advantage for yourself and your company. However, not all software companies really have AI that say they do. Also, who is going to build a strategy for a company?

Marketing 109

Marketing Software Data Curation 109

Bare Feet Studios

DECEMBER 4, 2009

In today’s case, the team member who has been implementing the social web assets was also present, adding very relevant information that I did not have regarding the company’s current status. Your video and book have done so much to expedite the conversation. The only thing I forgot was to take my easy button !

Overview 52

Overview Social Media Copyleft Upcoming 52

SalesChoice

JANUARY 12, 2017

Companies servicing larger named or managed tier one accounts are rapidly striving to generate sales growth and find pathways to increase customer satisfaction. The impact is that B2B companies are over investing and more often are under delivering against customer’s high expectations.

B2B 22

B2B Analytics Data Patterns 22

Oktopost

MARCH 9, 2020

For some of your leads, social is the channel that drove and influenced the opportunity, for many others – a place to research and evaluate your offerings way before starting a conversation with a salesperson. Curated content typically accounts for up to half of the links shared by B2B companies on social media. UTM Tracking at Scale.

Social Media 121

Social Media URL B2B Knowledge Base 121

Sprout Social

JUNE 26, 2023

This helps companies to streamline operations, reduce costs, and increase profit. Supports multi-channel engagement within a single interaction On average, 51% of companies use at least eight channels to interact with customers, including emails, social media, websites, phones, live chat, and in-store. Take Starbucks, for example.

Loyalty 121

Loyalty Retail Data Strategy 121

Bare Feet Studios

JULY 8, 2009

The good news though, is that the conversational nature of the social web exposes many of these deliberate and accidental faux pas so the rest of us can learn from them. When you are conversing on social networks, how, what, and when do you disclose your business relationship? How far will you go and what damage does your brand risk?

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Bare Feet Studios

DECEMBER 3, 2009

As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even how to set pricing for web-based services, they initially experience that nervous pit in the stomach that comes from a lack of knowledge in the space. Life can be this simple.

Training 42

Training Travel Upcoming Construction 42

The Realtime Report

JANUARY 12, 2022

The goal of digital PR is to expand a company’s internet presence. In comparison to Outbound and Inbound, Content Marketing refers to all of the digital PR methods — as well as content production such as blog posts, website copy, and knowledge bases. What Is Digital PR & How. Does It Improve SEO? What Is Digital PR?

SEO 185

SEO Press Release Engineering Knowledge Base 185

Sprout Social

JANUARY 5, 2023

Consumer conversations are more transparent than ever in the age of social media. This includes: Topics and trends that your customer base is passionate about. Ways for your company to outshine your competitors. Through strategic social listening, brands can analyze customer conversations at scale. The problem?

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Sprout Social

JANUARY 30, 2020

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Hey, good question!

Strategy 99

Strategy Marketing Case Study How To 99

Bare Feet Studios

OCTOBER 21, 2009

He has a successful business and several white papers on the specialty of “credibility based logo design.&# He has found it can increase conversion rates by two four times on the home page. I also have less faith in a company if they don’t have a good website or an updated website. So here it is after the jump!

Upcoming 43

Upcoming Compete Viddler Conference 43

Bare Feet Studios

NOVEMBER 25, 2008

Here is the direct link to the Conversational Marketing Summit. What are the secrets that “digital natives&# know for using the internet to build their personal and company brands? Topics Covered: What is your online identity and how are you creating it, whether you realize it or not? Where and how can you manage your identity?

Upcoming 40

Upcoming Viddler Conference Flickr 40

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. If you want to learn how to use conversation to your advantage, please come join us as we walk the talk and engage with you.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Bare Feet Studios

MARCH 19, 2010

That doesn’t mean you have to take it lying down – you can set your own rules for conversation, such as “posts that defame our individual employees, that misappropriate our registered logo, or that use profanity, will be deleted.&# In theory a company has the right to set its own rules on its own properties.

Social Media 40

Social Media Upcoming Conference Comments 40

Sprout Social

AUGUST 24, 2023

Customer service reports offer businesses comprehensive feedback on the performance of the customer support team based on customer data. By tracking these metrics, companies can identify pressing service-related issues and act on them to improve their customer experience. This is where customer service reports comes into play.

Report 78

Report Tips Metrics Sentiment 78

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. What do you think? Thanks for the kind words. Means a lot to me. I'm a fan of your work Jay.

Questions 160

Questions Social Media Consultant Education 160

Bare Feet Studios

OCTOBER 10, 2008

Recipe 31 : Recipe 31 creates customers through conversations. Social Media Agencies: Crayon : A different kind of company that specializes in new marketing – new marketing for a new consumer. It has started conversation and given room for people to talk about brands and topics like never before.

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

SEPTEMBER 15, 2013

Companies typically track “likes” and retweets, but they can also track things they rarely focus on: the qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative. Revenue per conversion. Common Social Media Mistakes.

Metrics 158

Metrics Social Media How To Knowledge Base 158

Bare Feet Studios

APRIL 30, 2010

Companies who use social media are making more money. Sponsor Internet TV: conversion rates and brand affinity measures far outpace traditional marketing platforms Contact Todd Cochrane, CEO of RawVoice to learn more about sponsoring internet video and connecting with pre-built audiences for your products and services.

Video 44

Video Upcoming Hotels Conference 44

SocMed Sean

NOVEMBER 26, 2011

I spent the first 10 years of my career building organizational intranets that focused on helping employees share their job knowledge with each other. Tools like knowledge bases, content management systems, enterprise search, blogs and wikis all played critical roles in the development of these systems.

Collaboration 258

Collaboration Committee Social Media Knowledge Base 258