Saying It Social

MAY 1, 2010

By consistently providing great content, your audience will begin to see you as the “go-to” person/company for information related to the products and services that you offer and will be more likely to refer you in the future. Another great (free) Google product that you can use to have content delivered to you is Google Reader.

How To 132

How To Google Reader Social Networking Ping.fm 132

Twist Image

DECEMBER 24, 2013

Over the years, other services came online, Delicious got acquired by Yahoo , RSS readers (like Google Reader ) came into play and, well, things just started getting messy again. From taking physical notes of things to check out, to using Google Reader to having specific folders in my email program for areas of interest.

Bookmarklet 101

Bookmarklet Flipboard Delicious iPad 101

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. In every industry, there are existing conversations going on. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Marketing

JUNE 12, 2013

If you''ve ever gotten pushback from an executive who thinks social media eats into productivity, perhaps you should help them understand what smokers are costing their company, in productivity, downtime and healthcare costs. Could Facebook be working on its own RSS reader ? Check out 10 facts about what people do on the web.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Adam Sherk

JANUARY 19, 2010

Here’s how the video appears on the sign-up form (watch it here ): (click on the image to enlarge) I have no idea what kind of following she’s built up, but this direct, multimedia approach is certainly increasing the conversion rate on the form. Users who sign up see a second video with a thank you message from Keys.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. But that’s just what needed.

Social Media 100

Social Media Press Release Syndication Marketing 100

Bill Hartzer

MARCH 10, 2010

I just finished reading an interesting TechCrunch article about how Google has upgrade Google Reader, making it more visual. What’s interesting to me, as a search engine optimization expert and online marketer, is not the fact that Google has upgrade Google Reader. It is, after all, pretty cool stuff.

Engineering 112

Engineering Google Reader URL Technorati 112

Kikolani

MAY 17, 2013

Do you wonder if your blog is optimized for social media conversions? Here are the things that the top search engine optimization blogs are using for search, social, and conversion optimization. The 2013 YouTube Marketing Guide – How does a company that sells blenders attract over 220 million views on YouTube?

Mashup 134

Mashup Resources Google Domain Name 134

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can turn a prospective buyer into a customer.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Convince & Convert

APRIL 13, 2011

Discover Buyer Oriented Keywords – Monitoring the name of company, brand or service is important, but it’s unlikely to generate leads outside of your existing purview. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Kikolani

MARCH 22, 2013

How to Increase Twitter Engagement with Nestivity – Learn how to increase Twitter engagement and followers with Nestivity, the Twitter tool that turns your tweets into conversations. Be sure to follow Kristi on Twitter , Facebook , and Google+. Blogging / Content. Business / Career.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Josh S Peters

NOVEMBER 3, 2009

PPC ads are often based on search terms (keywords) you bid on, as in the case of the ones we see on Google everyday. If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. And I think that’s a little sneaky.

Twitter 100

Twitter Case Study Lijit eBook 100

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

Thousands of random conversations in person and online with all kinds of people. The best schmoozers are humans, not faceless companies. Instead, it is conversational and fun. It might be as simple as setting up Google Reader and subscribing to the major news blogs in your industry. Young and old. Male and female.

Industry 248

Industry Hosting Social Networking News 248

Adam Sherk

JANUARY 12, 2010

Facebook pages offer a better opportunity for expanded content and extended conversations, but there’s a lot you can do with Twitter too. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. A simple thing that many teams do is providing in-game updates via Twitter.

Team 179

Team Twitter Facebook Press Release 179

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Increase conversations about your brand, change the current online sentiment of your brand? What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Adam Sherk

NOVEMBER 3, 2009

Daniel November 5, 2009 at 6:08 pm (By the way, I’m not sure if you know who I am, but I saw you commented on this Fast Company story about “Inspired Social Media Profiles,&# and Colonel Tribune was one of the profiles. I created it, and found this blog through a quick Google search.

News 136

News List Twitter Sites 136

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. Chaim Haas. Jay Berkowitz. Louis Gray.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day!

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media is all about how effectively you build conversation and become part of an ongoing conversation. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Trust builds with strong relationship. That is not realistic.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.

Video 236

Video Flash Mob YouTube MySpace 236

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. Companies that didnâ??t

Project 265

Project Web 2.0 Module Wiki 265

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Buzz Marketing for Technology

JUNE 27, 2008

I scan 275 RSS feeds in Google Reader and I use dozens of bookmarklets and shortcuts to help me manage it all. In addition, if youre a Google Readers shared items (yes, you Scoble !) or Google Reader shared feed through Yahoo Alerts. Hence, my Google Desktop can search my bookmarks AND [toread] clippings.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Techipedia: Tamar Weinberg

JUNE 3, 2010

If you’re not following the conversation regularly, your customers might just flock to your competitors instead. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company.

Social Media 221

Social Media Marketing Digg Consultant 221

The Way of the Web

NOVEMBER 23, 2011

Following the decision by Google to shutter Google Friend Connect , that widget will have disappeared, along with the 82 lovely people who chose to support the site via that method. But it’s reinforced my perception of how Google views social connections, and how that differs from Facebook and Twitter.

Widget 45

Widget Blogger Consultant Google Reader 45

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. I think when you show your readers that you can do what you’re asking them to do – you can’t lose! As my company builds out our first blog- there are great tips in here, thank you.

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Shaw, 1856-1950 Jose G.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JUNE 18, 2008

Plurk introduced a comment system which helps create a conversational feel. So marking a conversation or message, to be found easily later, should be one of the first features implemented. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. So there you go.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca I started a blog about my schwag addiction (okay, this was just a fun tidbit I couldn’t pass up!)

Meme 100

Meme Blogger StumbleUpon MySpace 100

Kikolani

JANUARY 24, 2012

I use FileZilla , a free FTP solution or you can use the FTP client provided by your hosting company. Conversions & Goals Overview. Next, you can visit the Conversions > Goals > Overview section of your data, then select your Blog Comments goal from the Goal Option dropdown. How I Organize Google Reader for Blog Commenting.

WordPress 147

WordPress Analytics Comments Google 147

Convince & Convert

AUGUST 24, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I mean, it’s not really an enjoyable conversation to have. These introductions keep getting better and better, Jay. Jay : And longer.

Social Media 115

Social Media API Training Class 115