Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. This puts into perspective how actively people are using it as a conversation platform.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

MARCH 30, 2021

Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Not to mention, social was abuzz with conversations about Brady making his 10th appearance in the big game and chasing his seventh ring at age 43.

Questions 123

Questions Data Focus Group Analysis 123

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. So optimizing company websites for mobile is a no-brainer. Mobile tech and devices are crucial to this process. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Leverage this highly engaged focus group for feedback. Your employees each have a morning ritual.

Survey 123

Survey How To Education Hotels 123

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Social listening enables you to analyze these customer conversations at scale, uncovering emerging trends in time to change or capitalize on them. So how can you make sense of it all?

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Listening helps businesses highlight relevant conversations as they happen.

Tools 93

Tools Sentiment How To Team 93

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. In this case, Olive & June is a nail polish and accessories company. Social listening & social media.

Data 125

Data Survey How To Review 125

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. From established brands to startups, an unusual amount of companies have launched branded merch lines. You just need social listening data. . Consumer social media usage is on the rise.

Questions 118

Questions Sentiment Meme Trends 118

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. See how this Uber (owned) conversation … … is different from this Uber (earned) conversation? You can learn a lot from listening in on the conversations happening around your brand.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. Like any structure, your brand “home” needs a strong foundation to build upon—one clear, easily understood phrase that anyone in your company can use to make sure the decisions they make or the work they execute is “on brand.” The honest answer was “not really.”.

Brands 126

Brands Team Industry Research 126

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. Where are you dominating the conversation?

Social Media 103

Social Media Sentiment Marketing Analysis 103

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. May the Force first-party data be with you. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MAY 18, 2021

But the conversation shouldn’t be about social media vs. traditional media. TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising. Consider how social is currently used by 60% of companies for customer service and 72% for customer engagement.

Social Media 111

Social Media Team Focus Group Loyalty 111

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers? It isn’t the “like” that matters; what matters is creating conversations to understand the consumer. But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. This can provide insights into customer interests and potential gaps in your online presence.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. They can use that intelligence to shape future internal and external communications, with messaging tailored for each group. That’s not a controversial statement.

Social Media 115

Social Media Sentiment Survey Marketing 115

Pixlee

SEPTEMBER 8, 2020

Create a brand community for your customers to invite conversation in a more accessible environment. By creating a community of customers and potential buyers, you can foster relationships and engage in conversations that go beyond the comments section on social media. Pass the Microphone.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

MARCH 7, 2022

Even now, an online conversation could impact how people will perceive your brand for months to come. Think about it: Every day, people turn to social to rant and rave about the companies they love (and the ones they wish would do better). Sprout’s Listening tool helps brands keep a pulse on the conversations that matter most.

Survey 92

Survey Brands Sentiment Template 92

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. People want to buy from companies that are smart, helpful and responsive. Provide customer support. Answer prospect questions.

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. But you won’t be tagged in every conversation about your brand.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. According to Donnelly, one of the most effective ways to glean consumer insights is by analyzing social media conversations. A great example of a company that did just that is Coca-Cola. Here are five ways social insights can help sales teams (and you) sell smarter. Understand the Customer Journey.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Buzzlogix

JUNE 27, 2017

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. Listening to Conversations. Knowing this, you can listen to such conversations and learn about the frustrations that customers face. Product development can seem like a cryptic process that gives unpredictable results.

Products 40

Products Social Media Focus Group Sample 40

Webbiquity SMM

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Social media is a meritocracy (mostly). Blowhards (usually) tend to get called out and ignored. Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

APRIL 23, 2015

They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. Consider this a mini focus group to power a broader campaign or piece of content.

Communities 60

Communities Meme How To Focus Group 60

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Post options to consider on your company Facebook page, and ask your fans which design resonates with them.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate.

Data 60

Data Analysis Banking Analytics 60

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

NOVEMBER 17, 2016

What if your company could insert itself into this routine? Create a more meaningful conversation with their employer, and keep the dialogue they’re already participating in more open-ended,” Gear told Nagel. Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails.

Survey 60

Survey Education How To Hotels 60

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Is it the way they view their role in the "conversation" of social media? Although based on the user group experience this has a stronger social media overlay.

Social Media 85

Social Media Focus Group Authentication Retail 85

Pam Moore

JULY 11, 2018

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Focus on developing content that enables you to have a conversation with your audience that they view as relevant and can resonate with their thinking and needs. Be realistic.

Apple 139

Apple Brands Tips Consultant 139

Convince & Convert

AUGUST 27, 2015

How do you reduce the noise and find the conversations you care about? While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Facilitate focus groups or interviews with employees. Here’s how.

How To 60

How To Yammer Metrics Statistics 60

Kikolani

MAY 31, 2012

Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer. For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Forget about the ROI.

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Blogger Social Media Tips ROI 141