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What drives participation in a social network?

Direct Marketing Observations

APRIL 27, 2010

Conversations become just that, conversations, when someone responds to you. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. What is the common theme there? Validation.

Social Networking 204
Social Networking Flash Mob Forums Communities 204
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

JANUARY 28, 2010

It’s why T-Mobile succeeded with a flash mob. There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? It’s why Susan Boyle’s “Britain’s Got Talent&# audition video is now hovering at 86 million views.

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Video Flash Mob YouTube MySpace 236
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