Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. These educational emails often have lower unsubscribe rates and can drive 10 to 20 percent higher click-through rates than other types of emails, which helps improve engagement metrics across the board.

Company 82

Company Marketing Loyalty Metrics 82

Janet Fouts

JUNE 15, 2017

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common? And we certainly did.

Forums 116

Forums Company Social Enterprise Training 116

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. You should also engage in meaningful conversations by responding to comments, asking questions, and sharing your expertise.

B2B 131

B2B Education Meeting Engagement 131

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. For her dissertation, Dr. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. But what can you actually do about that ?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase. Where do companies go from here?

Social Media 122

Social Media Survey Education Team 122

Ignite Social Media

APRIL 13, 2022

The brand also adds value to their audience’s scroll by educating their audience on products benefits, and frequently sharing information on where to find new products and tutorials on how to use them. A post shared by The Honey Pot Company (@thehoneypotco). A post shared by The Honey Pot Company (@thehoneypotco).

Communities 135

Communities Instagram Brands Education 135

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. You might think “you can’t just have employees sharing information over social media about your company&#.

Policies 186

Policies Education Social Media Marketing 186

Bill Hartzer

JANUARY 25, 2024

Preece emphasizes the significant role finfluencers play in educating young minds about finance. Finfluencers Unaware of Regulatory Constraints: Navigating the Gray Areas Ignacio Ramirez Moreno, CFA, a notable LinkedIn finfluencer, adds his voice to the conversation, revealing a startling truth.

Policies 94

Policies Influencer Guidelines Proposal 94

Direct Marketing Observations

MARCH 31, 2011

Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte. But what made all of those discussions and conversations cool was that we were connecting. Educating the masses.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Likeable

FEBRUARY 25, 2020

Depending on your strategy, you may have any number of layers, but every funnel has awareness at the top and conversion at the bottom. But there are a few nuances between awareness and conversion assets that can go a long way. What does your company do? Conversion Ads. “FINE, you win, I’ll do it!”. Awareness Ads.

Conversation 61

Conversation Buy Education Products 61

Convince & Convert

APRIL 29, 2016

Most of those people are not ready to have a sales conversation. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. Buyers continue to educate themselves with the content you are producing. How to Create Content That Educates.

B2B 60

B2B Education Content Marketing 60

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. MS: We’re solely focused on education. Created by Inigral Inc. ,

Education 130

Education Class Groups Groups 130

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. This shared context allows you to tailor the conversation and respond with relevant information immediately.

Platform 91

Platform Engagement Loyalty API 91

Social Media Strategies Summit

JUNE 24, 2022

Higher education marketing is challenging because it involves targeting three quite different audiences: Prospective students who might want to study at the institution. Transport Security Administration: Educate Your Audience (With Humor). Intel: Celebrate Company Milestones. That’s a powerful story for a tech company to tell.

Examples 166

Examples Instagram Brands Transportation 166

Rebekah Radice

MARCH 6, 2018

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Whether you’re an entrepreneur, small business owner or marketing manager, you’re a reflection of the company. They rally around you and enthusiastically share content coming from you and your company. Your Content Doesn’t Educate.

Conversation 60

Conversation Social Media Marketing Education 60

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads.

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media Management 119

Social Media Management Skills Social Media Upcoming 119

Oktopost

JANUARY 31, 2024

It involves revenue professionals using their personal social media profiles to educate audiences, share industry insights, and engage in conversations to present themselves as thought leaders in their space. In turn, this will humanize your company and build your credibility. What is Employee Advocacy?

B2B 62

B2B Metrics Comparison Education 62

Webbiquity SMM

JUNE 7, 2018

Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Here’s how you can do it: Start by Setting Up a Company Page.

B2B 217

B2B Brands LinkedIn Influencer 217

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Data 124

Data B2B Notification Team 124

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Identifying and Educating Existing Internal Advocates. Grab a cup of coffee.

Survey 123

Survey How To Education Hotels 123

Convince & Convert

NOVEMBER 6, 2015

The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall. Get more content like this, plus the very BEST marketing education, totally free.

Company 60

Company Campaign Communities Video 60

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ).

Brands 148

Brands Marketing Real Estate Collaboration 148

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies. This brings us to our top tip: do employee advocacy, but do it right.

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

OCTOBER 11, 2022

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Share educational resources that will inform, engage and spark conversation. Share-worthy educational resources include in-house and third-party: Blog posts. Data reports.

Strategy 131

Strategy Content Curation Press Release 131

The Realtime Report

JULY 21, 2021

Its popularity means that you always have access to a massive pool of potential customers, but it also means that you have to compete with many other companies also trying to reach the same people. Although your tone can vary between professional and more conversational depending on the medium, your overall messaging should be similar.

Real Estate 172

Real Estate Social Media Strategy Tips 172

Convince & Convert

DECEMBER 6, 2023

These companies get back to their customers through the comment section or direct message (DM). 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Create premium social media customer support content.

Social Media 143

Social Media Hubspot Statistics Survey 143

Sprout Social

NOVEMBER 1, 2023

For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational. For example, in our Instagram carousel post below, the first slide shows a conversation between team members working on an episode of Unread.

Campaign 90

Campaign Content Upcoming Authentication 90

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . The answer is not hitting the lottery or getting purchased by Warren Buffett.

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

DECEMBER 6, 2023

HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do. Without a social presence, you aren’t a part of vital conversations happening about your system.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Social Media Strategery

AUGUST 18, 2010

Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana. However, since social media has existed, most of the education departments of America have not “signed in.&# Government 2.0

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

MARCH 11, 2016

However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that doesn’t connect with the audience, could be worse than not talking about benefits at all. Test and track conversions.

Conversation 60

Conversation Brands B2B Meeting 60