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PR needs to Focus on Conversations

Buzz Marketing for Technology

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Tags: Communications Conversational Marketing PR. Email this to a friend?

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What A Three Billion Dollar Company Looks Like

Twist Image

Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because the company felt that most of the other players on the market were too complicated. Here is their conversation. Of course, this became the first version of the iPod.

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Enterprise 2.0 Conversations

The Marketing Blog

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Share this: StumbleUpon Digg Reddit 5 Comments Filed under Web 2.0

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

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Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. The community had to react. Completely.

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Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place

Bill Hartzer

There is a new study out that shows that people who visit Digg and Facebook are more loyal readers than on other web sites. Digg came in second place with slightly over 16%.&#. Digg 16.09%. But what about Digg users and Facebook users? Perhaps you need to pay attention to Digg and Facebook a bit more. Bing 11.74%.

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Dear Airtel: It is about Customers & Conversations

The Marketing Blog

44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. Whether the company was still using it or not we were not aware of it. The conversation began with my first tweet. The day had already gone by and the office was half-empty.