agora pulse

OCTOBER 19, 2017

There are a couple reasons why more and more smart companies insist on using them. Conversions. If you want to take it one step further, you will then go on to look at the bounce and conversion rates but we will come to that later. Reach is a bit like the CPI (cost per impression) metric. Engagement. Impressions.

Social Media 133

Social Media CPI URL Metrics 133

Hootsuite

JUNE 8, 2020

This screencap is from a nine-second ad for mobile game company Nanobit. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Though Snap ads can be up to three minutes long, they are most effective when they are three to five seconds long.

Advertising 145

Advertising CPI How To Metrics 145

The Social Media Hat

AUGUST 19, 2016

To do that, you would need to establish an advertising rate that you'd charge advertisers, and then of course be able to measure impressions, click-throughs, and potentially conversions. Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. Sign up now to get in early!

Adsense 60

Adsense How To CPI Blogger 60