Waxing UnLyrical

FEBRUARY 5, 2014

Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur.

Startup 237

Startup Class Eventful Retail 237

Likeable

JULY 1, 2020

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

Industry 134

Industry Marketing Insurance Yahoo 134

Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. A content strategy for the topics and types of content formats you’ll share. An editorial calendar, listing posting frequency, as well as who’s responsible for content production. Build brand loyalty.

Social Media 142

Social Media Meme HootSuite Influencer 142

Direct Marketing Observations

JANUARY 31, 2018

In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing? Can we get people to click on content? Can we get people to talk about that content?

Social Media 164

Social Media B2B Metrics Analytics 164

Buffer Social

MAY 24, 2022

Some of our very first meetings were with our NGO partners, pen and paper in hand, listening to how they could benefit from business support. They told us they need more visibility, more volunteers, more resources, and more space to hold meetings and events. So, we looked for ways to support in those areas (more on that below).

NGO 74

NGO CSR Policies Real Estate 74

Waxing UnLyrical

FEBRUARY 20, 2013

” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Reputation 273

Reputation Consultant News Flickr 273

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Content 60

Content How To Project Publishing 60

Twist Image

FEBRUARY 7, 2011

There have been a couple of major indicators that the world of publishing and content is shifting away from the traditionally held value that you have to drive traffic to one, specific destination. The smart producers of content link out to the best content. That world has not only changed, but it's gone. Need some proof?

Content 111

Content iPad Findability Publishing 111

Buzz Marketing for Technology

JANUARY 4, 2011

As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than the planned 60 minutes helping them prioritize that list. What if there was a better way?

Marketing 229

Marketing Collaboration Buy Training 229

Later

MAY 13, 2021

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Fast forward six years, and Marissa has built a successful business that’s been featured in publications like Fast Company and US Magazine, and has an engaged digital community. . Marissa: Consistency is key.

Communities 60

Communities Instagram Small Business Hosting 60

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

Today, advertising is required to be efficient and meet many expectations; generate leads, optimize budgets and stay one step ahead of the competition. So, ask yourself these questions: Do I know how each incoming lead found my company? Am I able to track my company’s return on advertising dollars effectively and accurately?

Conversation 149

Conversation Telecommunications ROI Advertising 149

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. At one company, we discovered that most of our content was U.S.-centric One of the company’s goals was to be seen as an international firm, not merely a U.S. Your average internal communicator is lonesome. She’s busy.

Metrics 100

Metrics Banking Research Organization 100

Later

JANUARY 22, 2020

Think peeling high-street billboards, broken glass, crumpled and folded papers, or the dog-eared corners of a magazine. It’s real-life wear and tear meets digital perfection. Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content.

Trends 81

Trends Instagram Library Film 81

Oktopost

AUGUST 27, 2020

So keeping these qualities in mind, meet are our top 10 B2B experts to follow in 2020 and beyond. Jay Baer is the President of Convince & Convert, a marketing strategy firm that owns the world’s premier content marketing blog. He is a marketing bestseller with Corona Marketing , Killing Marketing , Content Inc., Ann Handley.

B2B 125

B2B Influencer LinkedIn SEO 125

Buffer Social

NOVEMBER 1, 2023

  At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training. But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing. 

Brands 76

Brands How To Instagram Consultant 76

Direct Marketing Observations

MARCH 4, 2010

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. Check out some of the great content on The Fit Blog which has just as much of a shot to create a loyal and robust audience as do larger more interactive sites. This site rocks.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Buzz Marketing for Technology

JUNE 27, 2008

better meetings. user generated content. Web Content 2007. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. 21 days of wiki adoption. advertising. Barack Obama.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Keyhole.co

MAY 9, 2023

For instance, brands ask users to follow their accounts, share compelling content, and more within a timeframe. Hosting an Instagram giveaway can help brands – Multiply followers and engagement: Incentivize the audience to engage with your content. The best performer gets the prize! monetary or non-monetary).

Instagram 52

Instagram UGC Hashtag Guidelines 52

Twist Image

JANUARY 13, 2012

Be it performing a song for the first time or walking into a massive business meeting with a big idea, the only way that great ideas take form is when the person (or people) who are creating it are willing to be vulnerable. Think about it this way: the majority of website content that we see, basically sucks. gary vaynerchuk.

Proposal 108

Proposal Publishing Meeting Buy 108

Social Media Marketing

AUGUST 16, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Flipboard Press Release Trends 167

Webbiquity SMM

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. What are some techniques, beyond the obvious, for search-optimizing WordPress content? 90+ WordPress CMS Themes and Plugins by Tripwire Magazine. by majordojo. ** 5 STARS.

WordPress 184

WordPress Movable Type Review AJAX 184

Adam Sherk

JANUARY 26, 2010

by Adam Sherk on January 26, 2010 So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Team 150

Team Social Media Digg Press Release 150

Twist Image

FEBRUARY 16, 2012

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. About an hour before our scheduled meeting, I was sent an email with a PowerPoint attachment. The meeting quickly got cancelled with an apology from the VP. I don't want to cold call companies.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Direct Marketing Observations

APRIL 26, 2010

Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising. The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer.

Social Media 173

Social Media Radian6 Apple Marketing 173

Twist Image

JUNE 8, 2013

You may not know other open services like openstreetmap.org (an open version of Google Maps ) and CommonCrawl (an open repository of the web''s contents), but collectively, tools like these create a ''shadow'' version of the Internet tools on which we rely (think OpenOffice versus Microsoft Office ). " (Alistair for Hugh).

Apple 90

Apple Repository Microsoft Google 90

ProBlogger

JUNE 2, 2022

To meet my deadline, I had to write one chapter per week. Sometimes I appear in-person but at other times, companies hire me to provide webinars on mental strength. I write for magazines and other websites. I write for several major publications and magazine editors often approach me with requests for an article.

Consultant 48

Consultant Proposal Publishing Journal 48

ProBlogger

JUNE 2, 2022

To meet my deadline, I had to write one chapter per week. Sometimes I appear in-person but at other times, companies hire me to provide webinars on mental strength. I write for magazines and other websites. I write for several major publications and magazine editors often approach me with requests for an article.

Consultant 48

Consultant Proposal Publishing Journal 48

Twist Image

FEBRUARY 13, 2013

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising."

Advertising 80

Advertising Adwords Publishing Guidelines 80

Twist Image

DECEMBER 27, 2011

So are Twitter , online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to read a well-written book about the topic that interests you. During the last recession, our company ( Twist Image ) was very lucky. Blog posts are great.

Startup 105

Startup Case Study iPhone Project 105

Convince & Convert

JANUARY 4, 2015

This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. But I want to isolate a finding that strikes at the very heart of the problem companies face when trying to use social media to build their business. Square Peg, Meet Round Hole.

Research 60

Research Hubspot Social Media Platform 60

Convince & Convert

SEPTEMBER 10, 2015

Traditional Marketing Meets Visual Creativity. Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. Why building video content into your content strategy is essential. Video content ROI that isn’t tied directly to products. Be authentic.

Vimeo 60

Vimeo Video Film How To 60

Adam Sherk

JANUARY 12, 2010

Facebook pages offer a better opportunity for expanded content and extended conversations, but there’s a lot you can do with Twitter too. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Team 179

Team Twitter Facebook Press Release 179

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. User-Generated Content. Repeat customers.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Hootsuite

OCTOBER 24, 2022

Video reigns supreme, but all types of social media content can work for this. It shows your connection to where you live and work and it doesn’t come across as “salesy” content. If you don’t have amazing interior shots from current or previous listings, share ones from your peers or partners, like custom builders or design magazines.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Convince & Convert

JUNE 1, 2014

I remember meeting Chris Brogan for the first time. I remember meeting Amber Naslund for the first time, and can picture so clearly in my head her and Chris sitting alone on a couch by the elevators late at night, and thinking “those are people with whom I want to spend time”. And CC Chapman. And of course, Ann. Congratulations Jess!

Twitter 167

Twitter Marketing Conference Consultant 167

Twist Image

JANUARY 30, 2015

Over the course of several months of meetings, we wound up meeting and connecting with other digital marketing agencies that had been acquired through JWT (now known - again - as J. Magazine have all put my thinking (and what Twist Image is all about) on a global stage (which I am forever thankful for). inc magazine.

Press Release 40

Press Release Meeting Review Course 40

Adam Sherk

AUGUST 4, 2010

First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media. Media accounts might be better served by avoiding the auto-submit option and instead choosing the content that is more likely to have a wider appeal.

Digg 134

Digg Sites News Activities 134