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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network. Through interactive elements on websites to the provision of winning digital experiences via mobile, Microsoft is working very hard to help brand connect to customers.

The 2014 Digital Marketing Ecosystem

Cody Ward

Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement.