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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. How to extract a list of companies/websites using this software. The first step will for some be the hardest: finding the right software, where targeting their users make sense for your company.

Software 107
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How to optimize your marketing budget: Do more with less

Sprout Social

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Company goals are the anchoring points of your marketing budget. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing 128
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What is a customer journey map and how to make your own [examples included]

Sprout Social

A customer journey map is a visual representation of each point of interaction your customers have with your company. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Next, list out the main customer touchpoints that exist for your company.

Examples 101
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Daniel Footwear.com Has a Fresh New Look

Idaconcpts

Daniel Footwear decided to invite SEO company , Blueclaw to re- style and improve their online retail store, with hope to gain an edge over their competitors and provide excellent consumer usability. The extra help from social media and online PR aided the drive of traffic to their site and increasingly boosted their conversions.

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B2B Marketers Are Humans, Too

Convince & Convert

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days.

B2B 60
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10 Compelling Calls to Action to Brighten Your Blog

Writtent Blog

However, this button is only one type of call to action that can be included with your content. We’ve curated 10 brilliant examples from around the web to help you boost your conversions through the roof: Need a refresher on the basics? However, when used sparingly and well, they can cause your conversions to positively skyrocket.

Hubspot 93
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How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

The Facebook page she set up for the company one weekend slowly led to other opportunities in social media, which snowballed into building the digital and entertainment team that exists today. The rising trend of personalized content as marketers get smarter about data. Social is becoming the new way that customer care is managed.”

Brands 60