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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Before we move into how to mobilize your company to provide extraordinary social customer care, this is a great time to remind everyone reading that social media community managers are grappling with burnout: The faucet never stops. Each social channel has a set of tools that can help you provide information and organize your response. .

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages. FAQs about dark social What is an example of dark social? No easy feat.)

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

Marketing owns the voice of the company, while service owns that voice’s support. Giving visibility to the support team on the upcoming editorial calendar pays dividends: Teams can plan resources, write FAQs, and pre-approve response language more effectively. Both are well-versed in talking to customers and prospects.

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Instagram Rolls Out New Messenger API for Businesses

Later

Take Hismile , a teeth whitening company. 20% conversion rate from consultation to sales. By responding to FAQs and making product recommendations in DMs, you can drive traffic directly to your site — creating an easy shopping experience for your community. . 8 hours saved per day on customer support.

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8 Things I’m Trying to Improve with This New Convince and Convert Website

Convince & Convert

A Real Home Page Since almost day one, the Convince & Convert blog has been the home page for the site and for the company. With our consulting business growing quickly, it was time to create a true home page that describes all the things we do here (consulting, training, blog, podcast, email, ebooks, books). Thanks guys!

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CCPA Quick Facts for Marketing

Oktopost

The CCPA is the most recent piece of legislation in the US specific to companies with annual gross revenues over $25 million, who annually handle personal information. The point of the CCPA is for consumers to be in control of what information companies store and sell about them.

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