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Constructing the Social Bridge Between Sales and Marketing

Oktopost

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. They are on the front lines and best equipped to know what the company’s target audience is after.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

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7 Essentials for Paid Media Plan with Examples

Oktopost

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

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PR Tips and Hacks for a Small Business

Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. And we had fun. These are the questions and my answers.

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Blogs: I'll Show You Mine if You'll Show Me Yours

Almost Savvy

Related articles which may interest you: The Re-Branding of Me: Website Under Construction Do You Have a Digital Business Card? I stopped after my virgin post when this thought sets in) 2) If yes, should I reside my personal blog at one of the company’s website/blog or should I have it separately like I have now?

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

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