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14 Things I Think I Think About Social Media

Convince & Convert

Stelzner on Vimeo. Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

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Vanns Community Manager Update: I Turned The Opportunity Down

Jason Yormark

Besides a few Twitter updates notifying followers of new videos, there was no company interaction with the site. YouTube (and Vimeo for that matter), offer robust, fully featured video hosting solutions that could have accommodated all the videos and voting mechanisms without requiring any registration to do so. Be more involved.

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Maximize Your Content Creation Commitment

Convince & Convert

He might write a blog post about a given topic, and also create a video and an animated gif about that same topic—not to mention tweets promoting all of the above, Facebook posts, an audio file, infographics, SlideShares, a short video on Vine to complement a longer one on YouTube or Vimeo, and more.

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