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Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. As a social network, LinkedIn focuses on the business of business.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years.

The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction.

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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

SocMed Sean

Today’s guest post comes from Christian Arno, the founder of Lingo24 , a global translation company specializing in website localization and optimization. I appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders. With a little planning and effort, you’ll find the response to your international social media efforts far outweighs the investment of time and money.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson.

10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients. Help your client understand that their social media efforts can not be measured by a single number or a website. Social can do both.

How to Gather Fan Feedback on Social Media

Convince & Convert

When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. Get Customer Feedback on Social Media.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

5 Tips to Find Your Best Audience on Social Media Platforms

Waxing UnLyrical

But considering that there are plenty of other social media fish in the sea, it’s not his best option in terms of the time he has available. There are incredible demographic numbers available for most social media platforms now. Guest post by Thursday Bram.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 11 Whys I’m a Social Media Addict September 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Click the links below to jump to each section of this article: Why You Need Social Media Influencers.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media doesn’t create negativity, it uncovers it. Social media is the ultimate canary in the coal mine.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Popular Social Media Platforms for Ecommerce.

Stop Believing These Common Social Media Myths

Sprout Social

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. That’s why I’ve decided to bust some common social media myths that need to be put to rest. Social Used to Be Free. The decline of organic reach has prompted social marketing expert after social marketing expert to state that, “social isn’t free.”

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. After the socially awkward embracing is done, invite both groups in during the creative process.

14 Things I Think I Think About Social Media

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 14 Things I Think I Think About Social Media May 26th, 2010 |Written By: Jay Baer | View Comments Tweet This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads.

Finding Social Media Professionals

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Gossip 2.0 , News , Social Media > Finding Social Media Professionals Finding Social Media Professionals by Roxanne Darling on October 10, 2008 There is a long-standing concept in the digital space know as “signal vs noise.&#

Is Facebook All Wrong About Our Sharing Psychology

Convince & Convert

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Some companies succeed by innovating, continually improving product quality, and listening to their customers. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

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Social Media Should Drop Dead

Twist Image

You can't kill a good online social network. The music industry cheered a very small (and mostly unheard) victory a few weeks ago when a court ruling ordered a complete shutdown of the peer-to-peer file-sharing network called Limewire. People have a strong appetite to share (or steal - depending on where you stand with this controversial issue) music, movies, books and much more -much to the chagrin of the big entertainment companies and the struggling artists.

The Ultimate Guide to Instagram Influencer Marketing

Later

It’s also the best channel for social action — with an average 3.21% engagement rate compared to 1.5% across all social networks, Instagram users are more likely to comment, like, and share the content they consume.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Many of this year’s best posts about Google’s newest social platform were written early in the year. 3 reasons Google+ is not a social network by iMedia Connection.

8 Key Steps for a Successful Instagram Takeover

agora pulse

Understanding what you’d like the end result of the takeover to be will help you to construct a solid plan for getting the most out of your campaign. Also pay attention to if the person or brand is using the correct format for the network (tagging handles correctly etc.).

Lessons from Facebook’s Hate Speech Controversy

SocialFish

Both the campaign’s structure and the company’s response are instructive. The backlash: The criticism of Facebook gained steam after the advocacy group Women, Action & the Media (WAM) wrote an open letter to the social network. “It

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How Social Media Affects Content Relevance in Search : Why is social media so important? Social Media.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

It is generally considered the “professional” social network and is thus populated by a professional userbase. Social Media Strategy

3-Step Formula to Visually Brand Your Business

Rebekah Radice

Visual marketing impacts every aspect of social media. Update a traditional element of your business with social media designs. If utilized correctly, it can transform your social media posts , taking them from blah and boring to stand out, sensational!

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3 Amigos of Content Marketing and a Muy Bien eBook Strategy

Convince & Convert

Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. The way to make people care about your content and company. Construct a top three for a short article. Generate micro-blogs for social networks.

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Coverage Questions !

The Marketing Blog

Home About In the Media ATM Redefined A Pleasant Gift December 9, 2007.7:05 helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 Most importantly, while requesting for reviews be prepared for constructive criticism coz’ that’s one aspect chief contributor of any blog doesn’t want to miss out.

How To Build A Successful Business Blog (a Getting Started Guide)

Rebekah Radice

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. Mine would be finding enough time to manage social media, juggling a business online and offline, budget, conversion, results. Social Media.

Social Pros 20 – Katie Morse, Billboard

Convince & Convert

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media).

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5 Helpful Facebook Places for Business Articles

Firebelly

For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency.

How to use Slack: a guide for social savvy businesses

Sprout Social

Just like it pays to learn the ropes of the latest social channels, marketers should likewise look into the most popular apps for businesses. Although not a traditional social media platform per se, Slack’s more than 10 million daily active users speak for themselves.

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Confused? Consider Rox's 180 Rule

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Money Matters , Strategy > Confused?

A Tale of Two Communities Part II – Salesforce.com

SocialFish

Salesforce.com (yes, it is the name of the company) is a publicly traded Software as a Service company that offers a salesforce automation database and a customizable development platform “in the cloud&#. Open Community Means Developing into a Social Organization.