Why social media teams will be at the center of conversational commerce
Sprout Social
JULY 7, 2021
A better way to understand the difference between the two types of commerce strategies is to breakdown which platforms are used in each scenario: Conversational Commerce: Facebook Messenger, WhatsApp, Amazon Alexa, Google Assistant, Microsoft Cortana, Instagram DMs. We just expanded our partnership with @Shopify to 27 new countries.
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