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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Hone your ability to track and analyze metrics. Guest post by Eva Chan. Be adaptable and open to change. Agility is vital. Become a better writer. A social media manager must be able to write well.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some companies misjudge the impact of Meta’s streamlining of campaign creation. They constructed super sophisticated strategies for top, middle, and bottom of the funnel. They’re wrong.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

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8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

B2B 136
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7 Essentials for Paid Media Plan with Examples

Oktopost

With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences. They also allow you to set clear campaign goals and metrics to provide tangible evidence of ROI and help you quantify business results.

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4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

My photographer ( Andi Grant ) and wedding planner ( Jamie Howell ) post fun photos of their office construction, clients, DIY projects, and their everyday life. SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company.

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