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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. Who is Nesamani?

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

The new algorithm will only post content that is relevant to the end-user, meaning users get the content they care about, not the content that games the Edgerank by hopping on memes or posting cute babies or puppies (if you want more details, you can click here , here or here ). What do you want to see when you come on the platform?

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

Post memes A little meme can go a long way. Consider sharing popular internet memes (and, when possible, relating them to your brand) to appeal to millennial and Gen-Z followers. Posting memes can: Attract younger audiences to your content Result in lots of shares Let your followers know that you’re hip and with it 18.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Abuddhas Memes. Fast Company Blog. Fast Company. Freedom 2004 Meme Project. Freedom 2004 Meme Forums. want to see more: constructive criticism, reaction, feedback. Business - Innovation, Entrepreneurship, Knowledge Management. Creative Works. Environment, Animal Rights, Philosophy. Politics & Economics.

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How to Save the World

Buzz Marketing for Technology

Abuddhas Memes. Fast Company Blog. Fast Company. want to see more: - constructive criticism, reaction, feedback. Understanding Our Culture and Ourselves. Understanding How the World Really Works. Imagining Other Possibilities: Creative Works. BLOGS & RESOURCES I READ. Artists & Dreamers. Apothecarys Drawer. Barb Klaser.

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