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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

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How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

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Best PHP Frameworks For Website Development

The Realtime Report

Choosing a framework for your website is like deciding on what wood you should use to construct the house. With frameworks, there are also many factors influencing the choice. Outsourcing development companies usually have different teams, specializing in separate PHP frameworks (we know, we do!). Leave small projects to Yii!

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. One of Pinterest's first and most active members wasn't a social media influencer. She's the founder's mom.

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8 Steps to Success with Manufacturing Marketing

Oktopost

Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing? Why should you suddenly start spending time, money, and effort in digital marketing for your manufacturing company? What about manufacturing?!”

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What to Do (and What Not to Do) in Social Listening

agora pulse

Find micro-influencers. Reach out to these micro-influencers, thank them for their kind words, and see whether they’d like to continue recommending your brand (and what compensation might be for it). Don’t dismiss constructive criticism. But sometimes, negative feedback can be constructive criticism.