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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized. Meta ads are challenging for service companies that you only need at unexpected times. Optimize for purchases? No problem.

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"The Chappys": How a Utah Construction Manager Built His Own Trending Awards Show on Twitter

Stay N' Alive

It turns out it's even more simple than I thought - The Deseret News (owned by the company I work for ) wrote today about a local Utah construction manager who created his own Twitter awards show called "The Chappy Awards". I've talked before about how growing a Twitter audience is simple.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

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Facebook Dislike Button is a Bad Idea

Socialized

Facebook users have launched a handful of petition drives asking the social network to allow users to click a thumbs-down icon to give a news feed item, advertisement, etc. In 2007, users rallied the company to drop the word “is&# from status updates , and Facebook responded. (It million members. A Dislike Button is a bad idea.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

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7 ways to use social media for market research

Sprout Social

Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals. Beyond searching for branded keywords and phrases, consider checking your social inbox for direct messages that contain constructive criticism.

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