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Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

Actually, digital content strategy is a challenge facing any company whose ‘product’ is information. Each element in a digital/social media must beautifully stand alone before it can be (re)constructed or as marketers might say integrated. I led the group through an exercise that I called “What is different?” As do radio and TV.

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Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

In the same way that Google can construct a link graph to determine the value and worth of a link, the same can be done with the social graph by mapping out the relative value of specific “people” in the social sphere. (In In many ways this exercise is not unlike what Klout and other “influence” companies are trying to construct).

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How to Be a Courageous Leader in the Post-Pandemic Era

The Realtime Report

This as a courage of conviction, based on principles of an individual leader, a leadership team or the company at-large. Southwestern Family of Companies CEO Dustin Hillis knows all too well, lamenting a time at the company when he had doubts about the sustainability of the business model—multiple facets therein—at that time.

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Creating a value driven Target Market with 1 question

Marketing to Serve

Without value, there is no way a company will receive a price in exchange for its market offering. How did Lego construct a profitable target market? I have been involved in companies and organisations that find themselves in this zone. LEGO had found itself in the zone I like to call, the “confusion” zone. Conclusion.

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Mutual agreements have a few different legal terms.

Writtent Blog

DAKSHIN HARYANA BIJLI VITRAN NIGAM (hereinafter referred to Owner or DHBVN which expression shall include its administrators, Company incorporated under the Companies Act, 1956) on the one part and the bidder/channel partner M/S more. As the name suggests it is not an obligation to purchase.

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Cyber Background Checks: Navigating the New Normal

BeingOptimist

Often used within the corporate environment or during pre-employment screening, these checks serve as an essential tool in evaluating a potential risk an individual or institution may present either in terms of cybersecurity or company reputation. Given this shift, cyber background checks have grown significantly in importance.

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Our moderator, Paul Gillin, has delightfully taken the initiative to not only come up with his own topic, but to construct a post as well. With that, think about your company for a minute and the brand/s you represent. Usually I produce the post and the moderator comes on Tuesdays and facilitates the discussion.

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