Beyond The Ink Smudge To Digital Relevancy
Diva Marketing Blog
JULY 17, 2014
Actually, digital content strategy is a challenge facing any company whose ‘product’ is information. Each element in a digital/social media must beautifully stand alone before it can be (re)constructed or as marketers might say integrated. I led the group through an exercise that I called “What is different?” As do radio and TV.
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