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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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Constructing the Social Bridge Between Sales and Marketing

Oktopost

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Think networking events for the digital space. . Navigating Business in a Covid World.

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8 Ways to Strengthen Remote Company Culture

Likeable

So, with all of our new-found knowledge from the craziness that was 2020, we’re coming at you with eight tips for creating an awesome remote company culture. With remote work comes a new set of needs and challenges, some of which simply won’t be met by the tools your company is currently using. Host virtual events. Let’s chat!

Company 111
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some companies misjudge the impact of Meta’s streamlining of campaign creation. They constructed super sophisticated strategies for top, middle, and bottom of the funnel. They’re wrong.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized. Meta ads are challenging for service companies that you only need at unexpected times. You craft the perfect ad. They click.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

B2B 62