Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design. Im Jay Baer.

Marketing 123

Marketing Social CRM Conference Social Media 123

Techipedia: Tamar Weinberg

MARCH 17, 2010

That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# But what if you’re Community Managing for a company that makes matchbooks? for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Jason Yormark

SEPTEMBER 14, 2009

Besides a few Twitter updates notifying followers of new videos, there was no company interaction with the site. I can’t give the constructive feedback without the good. By far one of the most innovative, slick presentations on recruiting a position in your company. Every single person I told thought it was the shoe company.

Communities 195

Communities Applications Process Video 195

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. For Part 1 of “Operation Guillaume”, the company launched an online poll of their fans to identify the highest-priority “geek” movies.

Social Media 117

Social Media Case Study Strategy Study 117

Techipedia: Tamar Weinberg

APRIL 8, 2010

A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. As representatives of companies, your personal brand should align at least professionally with your company brand. Companies need to leverage different social media channels if they want buyers.

Social Media 268

Social Media Marketing Policies Sysomos 268

Kikolani

OCTOBER 20, 2010

Adsense – if you’re positioning yourself or company, remove it. Social Media Examiner uses Disqus so certain people can be setup as moderators. Google SEO – no one shares “keyword rich,&# they share awesome. Google reads the awesome from people who share it. You’re sending visitors to your competition.

Meeting 141

Meeting Ustream Flickr Guidelines 141

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Compared to before, this company is holding the reigns – albeit loosely and in new ways.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 2, 2010

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond. Why do you love social media?

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145