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7 ways to use social media for market research

Sprout Social

It was delicious and pretty idiot proof. Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals. Tried @weareomsom tonight for the first time. Instructions: 1. Cook fish 2. Add sauce & cook more 3. Eat pic.twitter.com/6ZMmf7XsmA.

Research 143
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Some Perspectives on Pinterest

Social Media Marketing

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each.

Apparel 167
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Get a handbook of style and learn how to communicate with properly constructed sentences. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Take the time to listen to yourself talk. Read your own writing. That is not realistic.

Brands 236
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# But what if you’re Community Managing for a company that makes matchbooks? for a living.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. As representatives of companies, your personal brand should align at least professionally with your company brand. Companies need to leverage different social media channels if they want buyers.

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Living Self-Employed Online: The Manual They Forgot to Give You

Viper Chill

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. When I started freelancing at 17, I had a company website and would constantly refer to my “team&# and our “enterprise&# when I was just a one-man operation.

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