Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Frankly, well put. Photo credit: niemster via Flickr.

Social Media 236

Social Media Paid Search comScore Posterous 236

yMarketingMatters

OCTOBER 2, 2017

Mobile use is disrupting the way people engage with brands. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy. MicKinsey & Company ).

Mobile 140

Mobile SMS Hitwise Marketing 140

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. These animations appear on their YouTube channel in various languages as the company expands across the globe.

Airlines 210

Airlines Marketing Statistics comScore 210

Writtent Blog

APRIL 25, 2013

3) Companies that blog have 97% more inbound links. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. 10) 33% of B2B companies use blogs. 12) 81% of companies consider their blogs “useful,” “important,” or “critical” Tweet (Source: Hubspot ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Laurel Papworth

JULY 13, 2010

Probably because companies are getting past the “why should we care?&# Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Are you surprised?

Social Networking 98

Social Networking Advertising comScore CPM 98

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. Consumers are also 70% more likely to make a purchase with a company after a good interaction. ComScore found brand engagement increases 28% when user-generated content is used in product videos.

Content 111

Content comScore Wiki Social Networking 111

agora pulse

DECEMBER 17, 2019

Kanell’s post, which used Instagram’s “paid promotion” tag, garnered 439,628 views, 15,937 likes, and 198 comments, resulting in an engagement rate of 2.07%. According to recent research, 89% of customers expect companies to act with integrity at all times. Is there any company news or announcements you should feature?

Social Media 82

Social Media Authentication comScore Social Media Management 82

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 76% of companies are currently using a basic mobile marketing strategy, or none at all. Source: comScore ).

Statistics 108

Statistics Mobile comScore Marketing 108

Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Techipedia: Tamar Weinberg

AUGUST 11, 2011

In June, comScore reported that one out of every six minutes is spent on a social network. One thing you’ll notice is non-industry folks engaging on the network. One thing Google+ does have going for it is the same thing that could hurt it: industry people engaging. The newest social network de jour is Google+.

Google 177

Google Hitwise Social Networking comScore 177

Convince & Convert

SEPTEMBER 29, 2015

I am often asked which social networks are best for a particular company or organization. Comscore data, reported by BI Intelligence. Luxury real estate company The Corcoran Group (founded by Barbara Corcoran of Shark Tank fame) sells homes that are out of reach for young people not named Khloe, Kourtney, or Justin.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Proactive Report

FEBRUARY 23, 2011

If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Intelligence is critical.

Social Media 75

Social Media News comScore Strategy 75

Socialized

JANUARY 22, 2010

E-mail is far from dead, particularly in large companies. Some companies use Sharepoint and other technologies to manage documents, but many still use e-mail to circulate Powerpoint, Excel, Word and other docs. That might be realistic for startups and small companies, but no way would you find the CEO of Adobe in the company’s booth.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Convince & Convert

MARCH 17, 2016

When it comes to your business, videos can offer a great boost in exposure and engagement. They provide another voice for your company with no agenda or ulterior motive. Let’s say that you work for company that creates art supplies. In fact, 78% of B2C companies plan to launch user-generated content this year.

Video 60

Video UGC Content comScore 60

Buffer Social

JANUARY 25, 2018

User-generated content can help drive reach and engagement. We’re very grateful to the companies and organizations that have collected and analyzed the data. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular. billion monthly active users.

Social Media 111

Social Media Trends Report Survey 111

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social media is best done by people within your company – your customers want to talk to your employees. The ad exposures themselves have value. Image Credit: L Rargerich.

Social Media 58

Social Media comScore Brands Loyalty 58

Jeff Esposito

JUNE 27, 2011

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social media is best done by people within your company – your customers want to talk to your employees. The ad exposures themselves have value. Image Credit: L Rargerich.

Social Media 53

Social Media comScore Brands Loyalty 53

Social Media Marketing

FEBRUARY 25, 2012

And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. I've seen it at work personally, as one of my pins has been "repinned" some 11,500 times. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Ignite Social Media

DECEMBER 16, 2016

Twitter analytics allows a data export with forty variables detailing many aspects of post performance – including breading out paid and organic engagements. To retain business from companies, Snapchat needs to reevaluate their lack of analytics and provide an alternative to the meager reporting that currently exists.

Analytics 60

Analytics Platform Social Media comScore 60

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. As you consider this trend, as yourself what about your company is interesting to others? You can add Vlogging to your company’s blog when its appropriate and valuable.

comScore 156

comScore Review Klout Marketing 156

Sprout Social

NOVEMBER 22, 2016

It’s one of the most effective ways to reach the masses and build awareness for your company. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. Ask for Engagement. We know how powerful social media can be for branding.

Conversation 40

Conversation Social Media Tips comScore 40

Buffer Social

JULY 27, 2016

With the flexibility to share any photo or video you want through Snapchat — not just those you took within the app — the company has opened up a whole new way to create content. Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat.

API 40

API Marketing comScore Video 40

The Realtime Report

AUGUST 28, 2012

By November 2011, comScore reported that 15.2 Even though many of the brands’ Google Plus communities are larger than their Facebook communities, they’re getting less engagement from Google Plus communities. Engagement? This does not appear to in itself affect the level of engagement. million U.S. Not So Much.

Google 184

Google Engagement comScore Facebook 184

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? Facebook views everything published as “objects.”

Feed 234

Feed Feedly News comScore 234

Koka Sexton

NOVEMBER 2, 2008

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds.

Foursquare 40

Foursquare comScore CoTweet CoTweet 40

Diva Marketing Blog

JUNE 17, 2009

Title: Deciding the “now what” and the “who with” of social media in your company. Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 million adults ages 55 and older engage in social networking. The exchange of ideas was fast, furious, exciting. and the people.

comScore 40

comScore Social Networking Social Media Flickr 40

Mindjumpers

DECEMBER 2, 2011

Engagement is one of the key words when it comes to social media. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Three out of four US Internet users visit Facebook daily according to comScore.

comScore 277

comScore Study Facebook Statistics 277

Koka Sexton

JANUARY 24, 2009

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds.

Web 2.0 45

Web 2.0 Foursquare WordPress RSS 45

Koka Sexton

JANUARY 24, 2009

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds.

Web 2.0 40

Web 2.0 Foursquare WordPress RSS 40

Hootsuite

MARCH 2, 2020

Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. And according to a recent study by ComScore , more than 80% of U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Hootsuite

SEPTEMBER 10, 2019

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. So, searching Instagram -Facebook returns sources that mention Instagram but not its parent company, Facebook. Company web properties.

Research 111

Research Social Media HootSuite Tips 111

Proactive Report

MARCH 18, 2016

Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). Q2: Recent research shows that brands are publishing more content, but engagement is down. The quality of branded content (or lack thereof) affects the degree of engagement. Bazaarvoice).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). Q2: Recent research shows that brands are publishing more content, but engagement is down. The quality of branded content (or lack thereof) affects the degree of engagement. Bazaarvoice).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. How much engagement do you get from mobile?

Mobile 80

Mobile Strategy comScore Content 80

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months.

Digg 100

Digg Social Media Upcoming Ustream 100