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Competing with Free

Direct Marketing Observations

I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. Engagement? How do other companies compete when Nike, Gatorade and AE give stuff away for free? Something free.

Compete 162
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How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate

Buffer Social

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. For the most engaged, we look for ways to reward them.

Company 82
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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

Why does every company need a social media strategy? However, if it’s engagement , tracking the number of comments may be the better thing to do. Why does every company need a social media strategy? There are 3 main reasons why your company should use a social media strategy: alignment, engagement, and efficiency.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. They often have a highly engaged fan base. Social proof is more persuasive when reviewers or influencers are viewed as competent or more acquainted with the industry or product category than the observer.

comScore 299
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Interactive posts for social media: how to approach and engage your audience

Visually SM

With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. This allows differentiation to companies that work closely with the corporate universe and prioritize unattractive content with the sole purpose of self-promotion or sales.

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How to Write the Perfect Instagram Caption for Better Brand Engagement

Social Media Strategies Summit

Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Here are some practical tips for crafting powerful Instagram captions to boost your engagement. Clarify Your Brand Voice.

Instagram 130
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CFA Institute Proposes Policy Guidelines for Social Media Content by Financial Influencers

Bill Hartzer

.” The appeal lies in the easily digestible content disseminated across digital platforms, particularly on TikTok, YouTube, and Instagram, reshaping the very fabric of how this generation engages with financial concepts.