Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. We’ll expand on social listening metrics in the next section.)

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 90

Analysis Report Examples Tools 90

Keyhole.co

OCTOBER 20, 2022

Keyhole is a real-time conversation tracker that provides social listening, influencer, and profile social media analytics across platforms such as Facebook, Twitter, Instagram, etc. For example, if Company A posted on Facebook to their 10,000 fans and received: 200 likes 100 comments 50 shares. That would gain a high engagement rate.

Engagement 105

Engagement Metrics ROI Comparison 105

Webbiquity SMM

JANUARY 31, 2019

Comparison of similar posts to see how the differences between them affect success. The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Ignite Social Media

MARCH 17, 2020

TikTok has drawn comparisons to the previous short-form video app, Vine. TikTok originated from parent company ByteDance out of China. TikTok has drawn comparisons to the previous short-form video app, Vine. Late last year, TikTok surpassed 1.5 TikToks can be up to 15 seconds long. Have fun with it! Background on TikTok.

Comparison 96

Comparison Film Feed Feedly 96

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Engagement: There are so many figures out there on engagement rates, it’s difficult to make a direct comparison. Instagram is the world’s fifth-largest social media site.

Instagram 234

Instagram Brands Real Estate Remix 234

Keyhole.co

AUGUST 28, 2023

From competitor analysis to influencer tracking, our YouTube analytics dashboard offers everything you need to up your game on YouTube. Other features include influencer tracking and audience data analysis. Tubular Intelligence also offers influencer tracking and creator comparisons.

Metrics 52

Metrics Analytics YouTube Video 52

Social Media Marketing

JUNE 22, 2018

Also Read Digital Marketing is a Necessity Why Businesses Should Hire an SEO Company? An average user would any day prefer watching videos in comparison to reading paragraphs of text. Let us give you a glimpse of some of the latest trends that are deciding success for digital marketing campaigns.

Trends 124

Trends Marketing Tips Comparison 124

Oktopost

JANUARY 31, 2024

Attract high-quality leads: In comparison to traditional sales methods, social selling can help you target, attract, and engage with leads who have a genuine interest in what your business can offer and will be more likely to convert. In turn, this will humanize your company and build your credibility.

B2B 62

B2B Metrics Comparison Education 62

Hootsuite

SEPTEMBER 14, 2023

Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. Ability to target influencers or brand advocates. It also offers comparison reports that let you compare your brand performance against your competitors.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Jason Yormark

OCTOBER 27, 2011

I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. I do think there is some value in a company like Klout and what they are trying to do. A Klout score in and of itself is not enough to truly measure ones social influence.

Klout 277

Klout Comparison Influencer Hosting 277

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Keyhole.co

MARCH 8, 2022

Influencer marketing, TikTok advertising, and creating organic content are three essential parts of TikTok marketing for business. Work with influencers in your niche. One way to boost your TikTok marketing strategy is by working with influencers in your niche. What is TikTok marketing? Create engaging and original content.

Engagement 119

Engagement Hashtag Influencer Trends 119

Proactive Report

NOVEMBER 21, 2022

You also need to know who the influencers are in each conversation or topic. You start by listening and gathering information about your brand/s, your company, and your competitors. Identify the influencers in each node. That’s requires gathering and analyzing data. These are the people who shape the narrative around your brand.

Social Media 64

Social Media Analysis Research Conversation 64

Jason Yormark

OCTOBER 27, 2011

I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. I do think there is some value in a company like Klout and what they are trying to do. A Klout score in and of itself is not enough to truly measure ones social influence.

Klout 254

Klout Influencer Comparison Hosting 254

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Email: Input your company’s contact email. Tap into TikTok influencer marketing. Another popular TikTok marketing tactic is to work with influencers. Partner on a new product line.

Brands 88

Brands Marketing Influencer Analytics 88

Keyhole.co

JUNE 26, 2023

Total Followers = the number of people who follow your account For example, if Company A posted on Facebook to their 10,000 fans and received: 200 likes 100 comments 50 shares This means that their total engagement would be 350 (200+100+50). And there you go! Take its free trial and get started now!

Engagement 52

Engagement How To Metrics ROI 52

Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

Keyhole.co

SEPTEMBER 15, 2020

These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives. If a piece of data doesn’t explain how you got closer (or further) from your company or campaign goals, consider removing it. Evaluate Your Influencers. Other Key Categories and Highlights.

Template 112

Template Templates Report Social Media 112

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Collaborate With Influencers For Affiliate Marketing. Influencers. In “the age of creators,” influencer marketing can increase exposure, drive traffic, and boost sales without requiring as high of a budget as collaborating with a local celebrity. Publish Comparison Articles. That may not sound like the biggest problem.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Sprout Social

MARCH 21, 2019

If you want more than a one-dimensional look at your performance, generate a Twitter Comparison Report to see how you stack up against the competition. This report even helps you narrow down on influencers and brand advocates who are talking about you. The most outstanding feature of this tool is its influencer analytics.

Analytics 103

Analytics Twitter Tools Strategy 103

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. Why this works : This approach works because it not only introduces new team members but also gives a sense of the company's growth and global reach.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JUNE 7, 2023

the companies you’re looking at could be high-paying customers with a respectable presence). You can also create your own lead-scoring models or rely on companies like Breadcrumbs to provide effective insights that’ll help you turn your data into revenue. Consider examples like Nike and Ben & Jerry’s.

B2B 52

B2B Tips Brands Marketing 52

Socialmedia.biz

OCTOBER 30, 2018

The new changes were spurred on by a recent survey the company did which showed that the platform’s users disliked content that was copied and scraped from other sources. The algorithm works like this: 1 – Comparison of text with other texts to spot exact matches. Upcoming Updates .

Content 119

Content Facebook Feed Feedly 119

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. In 2022, 98% of consumers said they planned to make at least one purchase through social shopping or influencer commerce. As much as it can connect us, it can also make us feel isolated through false expectations and self-comparison.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Razor Social

NOVEMBER 29, 0002

Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. For some companies traffic is enough. Do a comparison of your account versus your competitors. Pricing starts at $199 for 15 tracked companies and up to 90 social profiles.

Analytics 89

Analytics Social Media How To Analysis 89

Webbiquity SMM

NOVEMBER 8, 2011

Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. Capability to set up monitoring profiles for multiple keywords, topics, companies and products. The company could clearly use some improvement in this area. Online news release distribution.

Vocus 185

Vocus Radian6 Tools comScore 185

Direct Marketing Observations

NOVEMBER 2, 2010

No longer do you get a chance to speak to prospects, they simply search online, visit the first few sites that come up, comparison shop through online and physical stores, review product ratings and comments. No longer do they call you to see if something is in stock or what your hours of operation are.

B2B 199

B2B Patterns Comparison Compete 199

The Realtime Report

MARCH 5, 2021

Online companies can protect themselves with terms of service (TOS), also known as terms and conditions and terms of use (TOU). In comparison to Grindr’s 28 days, it would take readers only 16 days if they read the terms every day of the year. The Longest Terms and Conditions. The internet is accessed by 4.66 times shorter than Zara.

Industry 91

Industry Banking Fashion Insurance 91

Social Media Marketing

FEBRUARY 14, 2018

Boston is a culturally rich city, combining great architectural and historical places with old and new influences for thriving small coffee shops.With more than 50 plus colleges and universities in Boston, the city of Boston is full of students who would surely need a coffee break to make it through a gruesome day.

SEO 94

SEO Yahoo Engineering Delicious 94

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Alterian SM2 Freemium.

SM2 202

SM2 Vocus Alterian Radian6 202

agora pulse

JUNE 9, 2020

The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. The campaign resulted in a meaningful brand lift for the company and its products. This insight led the company to identify a continued opportunity to engage with 18-to 44 year-olds. Pinterest or Instagram?

Engagement 138

Engagement Retail Case Study How To 138

Convince & Convert

JANUARY 11, 2011

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. Are tweets more important than Facebook shares?

Metrics 159

Metrics Postrank Social Media Klout 159

Social Media Marketing

AUGUST 16, 2013

With its latest change in policy around links in press releases , Google is influencing public relations. The positive psychology around a like has been found to influence one''s peer set. Of Google, he says, "No other company has embedded itself this deeply into my life." The Web isn''t what it used to be.

Social Media 167

Social Media Flipboard Press Release Trends 167