Remove influence

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.

The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There isn’t one.

Trending Sources

Influence Met Transparency with @Kred

Unspoken

PeopleBrowsr is a high-tech social analytics company with a passion for marketing. Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. We all have influence – Community Influence.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? An influencer program and a content bazaar are two different things.

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

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The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

What Makes Audiences Trust Your Influence Marketing

Convince & Convert

While once thought of as a fading trend , influence marketing is back and hotter than ever. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source. These influencers have built an audience from scratch.

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper. But if you want to make your influencer marketing strategy effective, you really need to know the difference.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

The Fortune Global 100 companies are mentioned 5.6 Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. Focus on Conversations, not Influencers.

How to Find Influencers on Twitter

Razor Social

Who are the key influencers in your industry on Twitter that you need to connect with? By identifying and building relationships with influencers you will have many benefits – Get your content shared, form partnerships, generate business and much more. Find the influencers!

Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

Talkwalker SM

This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. Relevance – Finding the Most Relevant Influencers. Performance – Determining Your Most Effective Influencers.

Don't Confuse An Influencer With Influencer Marketing

Twist Image

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. Some of them are very picky and particular about how to make this happen (these influences usually have larger audiences and will cost a brand more), to those that are - somewhat - shameless about the transaction. There is nothing unique or different about influencer marketing. influence. influencer.

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing.

Social Media Influencers vs Brand Advocates: 5 Must-Reads

Firebelly

How should you approach influencers and advocates on social media? INFLUENCERS VS BRAND ADVOCATES & WHY INFLUENCER OUTREACH IS OVERRATED. Why Online Influencer Outreach is Overrated and How to Fix It. Influencers and Brand Advocates.

The Best Teachers for Influence Marketing

Convince & Convert

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). The Best Influence Marketing Education.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Engaging with the Wrong Influencers. Fix It: How to Choose the Right Influencers.

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Ford used to social to gain essential product feedback – before it was even on the market – and to dramatically increase awareness about the Fiesta, by using influencers to spread the word.

Companies Invest More in Social Media Marketing in 2014

Unspoken

One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” ” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa. Turn That Influence Into Action.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Influencer Marketing – Owned or Earned?

Proactive Report

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.

Influencer Marketing 101

Koka Sexton

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencer marketing lists.

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

G: How would you define a social media “influencer”? T: An influencer is someone who has a voice on social media and who other people listen to and respect. G: How do you measure the influence? G: Who/What is influencing you on Social Media Properties?

10 Tools for Measuring Your Social Media Influence

Pamorama

Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. Essentially, influence is the art of persuasion — the ability to cause a change in mindset or actions so someone thinks or behaves in a certain way.

Why Listening Is The Key To Influence

Kikolani

The key to online success is influence. What Makes a Powerful Influencer? Since they influence so many followers, it makes sense that brands reach out to them as spokespersons. They may not provide the social influence significant to your brand’s success.

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

” Nearly 9 in 10 (89%) say social data has influenced their decisions. ” CMOs also may be using social data “to enhance their influence and improve their personal brand within the organization,” says MIT Sloan Management Review.

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3 Inherent Influencer Benefits From Twitter’s New Updates

SocialTimes Twitter

Tweets may be sweet for influencers already, but these microblog posts are about to become even more viable for sharing messages and content thanks to new system updates. So what do these changes look like, and how do they affect the way users—particularly brands and influencers—interact on Twitter? In short, brands can have more productive interactions with customers, and influencers working with brands now have more promotional opportunities at their fingertips.

Influencer Marketing Just Hit the Big Time

Convince & Convert

As a consequence, companies are making three key changes to their marketing approach: 1. Using content created by influencers to reach new audiences and boost trust. But now the third category – Influencer Marketing – is accelerating in importance and investment.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. You could end up finding a new influencer or source of third-party content. Every company and audience is unique. You want to make sure you’re using your time to make the greatest impact for your company. .

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Why Influencers Are Creating Content on Snapchat

Convince & Convert

It All Comes Down to Influencer Marketing. Most recently, Nick Cicero founded an influencer marketing company called Delmondo. Delmondo is an end-to-end platform for creators to produce, measure, and monetize content with brands, media companies, and ad agencies.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Identify the key influencers in your market.

Two Cheers for Facebook’s Celebrity Influencer Crackdown

SocialTimes Facebook

When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? The implication is that Facebook wants brands to pay to amplify their influencer posts. non-promoted) posts by influencers are likely to lose currency in the News Feed.

Monday Roundup: Personality, PR, and Influence

Waxing UnLyrical

Why influencer marketing works, and the new direction its taking. How to Maximize the Symbiotic Relationship Between PR and Influencer. You just have a big audience,” says Sally Falkow in this Influence Pros Podcast with Heidi Sullivan and Todd Cameron.

How to Quickly Identify Influencers with Simply Measured

Simply Measured

We all have a circle of influence, but we may only be influential about certain topics. Influence boils down to three key factors: 1. This post will focus specifically on influencer identification, and some ways to use Simply Measured to find relevant influencers quickly.

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The Fight for the Future of Influencer Analytics

Convince & Convert

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media).