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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

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Is a Discord community right for your brand?

Sprout Social

Discord is the future of online communities. Traditionally associated with gamers, the platform has gone mainstream. Gen Z, in particular, is opting to spend time in smaller, private online communities. So, how do you get started and what role should Discord serve in your audience engagement strategy?

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Trending Sources

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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

In 2020 alone, Sprout added an impressive list of new partners that span the entirety of our platform. The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And it irritates me, frankly, that social media engagement has been boiled down to just retweets and likes on our posts or how many screenshots are taken of our snaps.

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The Future of Community Management

Ignite Social Media

The two may often share responsibilities; the latter most often oversees all facets of a brand’s social media efforts, while a community manager approaches social media with the mindset of the customer first. CMs work on behalf of brands to cultivate, nurture, and engage with consumers. Engagements will still matter!

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How To Use Customer Insight To Power Your Business

The Realtime Report

Research is conducted using community platforms or on a one-to-one basis. You can find the best trends emerging in comments on Facebook Ads and posts, or by monitoring engagement using the elusive Instagram algorithm. Most businesses are unsure of how to make the most of such methods.

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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

What I mean by that is companies that have active, real people engaging with their customers on multiple channels on a regular basis. You have to be using those channels as true two way communication options for your customers. Create Community Next you need to consider having a “controlled” community environment in your world.