Proactive Report

JUNE 5, 2011

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. If you do a strategy`before you start, and you set very clear goals with metrics attached, measuring the ROI will not be impossible. Hypatia didn’t specify what response the other 29% gave.).

ROI 82

ROI Social Media Metrics Survey 82

Social Media Strategies Summit

FEBRUARY 27, 2020

According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. As the desire for more direct communication grows, brands will need to find ways to initiate private, one-on-one conversations with their customers.

Trends 182

Trends Social Media Instagram Platform 182

SocialFish

APRIL 1, 2011

It’s Time to Call the Social CRM Bluff (Full Frontal ROI). Things Companies Don’t Want to Hear about Social Media (Sysomos). Things Companies Don’t Want to Hear about Social Media (Sysomos). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Art of Social. Ecosystems.

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Mindjumpers

AUGUST 11, 2010

Various studies indicate that people talk to others about products and companies via e-mail. It happens spontaneously via the interactions between people on such sites, but also by assembling relevant pages and communities whereby you closely follow the feedback of the communities and provide a viral element.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167