50 Ways Marketers use Social Media to Improve Their Marketing
OCTOBER 9, 2009
Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Experiment with Flickr and/or YouTube groups to build media for specific events.