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Navigating Social Crises and Community Building with Ease

Oktopost

Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. She dives deep into her content strategy for corporate social versus employee advocacy and the specific content types she creates for her employees to share. Meet Jessica.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Lisa Larranaga Denten is the social media manager of Cision US. What advice do you have for extending an event’s longevity?

Eventful 195
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26 Social Media Marketing Books to Advance Your Skills

agora pulse

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Most social media managers write copy, but not all of us are at the “ridiculously good” level yet.

Skills 195
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Introducing a Better Way to Engage With Your Instagram Audience

Buffer Social

There are all the benefits of community building and engagement but it’s also a huge time saver for me. There are all the benefits of community building and engagement but it’s also a huge time saver for me. We use the Engage tool on a daily basis to ensure we never miss a comment or question from our community.

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#SproutChat Calendar: Upcoming Topics for February 2017

Sprout Social

#SproutChat is the perfect place to gain new insight and keep your social strategies moving forward. CST to learn and share best practices about social media marketing and community building. Feel free to discuss your own social media wins and pain points in our Facebook community.

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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

For example, an advantage that Facebook Pages used to have is the Page Insights , which allows social media managers to understand how their Page and posts are performing. On mobile, your Facebook group name and details will overlay your cover photo. Now, Facebook Groups include built-in analytics, too — Group Insights.

Groups 111
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Pinterest 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Since both the desktop and mobile versions of Pinterest show vertical images, create Pins with a 2:3 or 4:5 aspect ratio. It can also help you grow a community, build relationships with influencers, or earn trust from users. To get the results you want on this social media platform, you should understand the Pinterest algorithm.