Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Waxing UnLyrical

APRIL 15, 2015

Assumption 6: If we build it, they won’t come. My years in social marketing tell me that, yes, we need to infuse our content with SEO goodness, with keywords and structured data and optimized metadata. But if we just build it, people won’t come in droves. Building a New Kind of Cruise Community.

Communities 100

Communities Travel Metadata Content management systems 100

Sprout Social

AUGUST 9, 2022

Brands and social media managers can also tap the efficiency-driving power of these resources to make their own social content more compelling. The best creators humanize brands—and social media as a whole—and are capable of rallying their formidable fanbases at a moment’s notice. Simple as that.

Tools 141

Tools Content Repository Newsletter 141