Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
Sure, some direct visitors are really typing www.yourcompany.com into their browser. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. URL shortener. dark social. You can also customize Ow.ly
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