3 Major Trends in Community Management

Likeable

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. Involving the Community.

2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #1. The main reason why Instagram has high-performance potential lies in its highly engaged community filled with rich visual content.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Disclaimer: Pic-n-Post is a client of RedShift Writers.

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5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

With that in mind, here are five emerging trends that’ll help give an edge to your content marketing strategy. User-generated content (UGC) has emerged as a powerful format for marketers.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully?

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Three Artificial Intelligence Trends Marketers Should Watch in 2019

Pixlee

Amid these ongoing breakthroughs, it’s important for your company to stay ahead of the curve, especially when it comes to building a community and marketing with your customers. Further, AI will be able to more carefully deliver UGC and other content to consumers based on their individual expectations and preferences, which could, in turn, boost engagement rates and ultimately drive conversion down the line.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust.

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Social Media Platforms that Yield the Best User-Generated Content

Pixlee

The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways. Instagram is a great social media platform for harvesting the best UGC.

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What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Another key measurable trend was its use of the Stories format for behind-the-scenes content at stores and offices (33%) including a team birthday party and dog-friendly shopping experiences. It posted quite a bit of influencer and UGC content, making up about 21 percent of the total mix.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead.

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7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE uses Pixlee to collect UGC for popular items from top-customers to market their products and stay relevant to consumers.

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10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

Are you wanting to build a community, create awareness or drive sales? Leverage user-generated content (UGC) to tell your story. Don’t know how to find UGC? Create a community that they want to be a part of. “If you fail to plan, you plan to fail.”.

How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest. As a community manager at Ignite, monitoring social conversations is second nature, but I’ve noticed that’s not the case for many brands. Here’s an example from our client, Altar’d State’s, social communities. What is your community not-so-interested in?

10 Social Media Predictions for 2019

agora pulse

It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Shape your social media stories around your supported charities, community activities and local causes. Takeaway: Invest in UGC.

What Makes Successful Social Media Content Different?

Ignite Social Media

From content, to community management, to strategy & metrics, there are many important facets to social media. Authenticity to your brand means you aren’t straying from your brand equity just to capitalize on a trend or jump into a popular conversation.

What to Post on Instagram When You’re Fresh Out of Ideas

Later

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community.

7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit.

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The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Isle features UGC of their customers in blog posts. Embrace Community Marketing.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. What’s more – UGC can be used in email campaigns, product description pages, on your homepage, or on an in-store display. Takeaway tip: UGC can be a core pillar of your content marketing strategy.

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Using Social Listening to Reveal Actionable Insights

Talkwalker SM

These trending headlines were uncovered when conducting a social listening exercise to assess what’s driving media coverage and online chatter relating to organ donation. This community was becoming a support group for those with a connection to the cause.

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10 Never-fail Marketing Strategies for ECommerce in 2019

Pixlee

An integrated shopping tool across social platforms can help brands gather data on customer interactions and transactions, schedule posts, and monitor trends. Like everything else online, social media trends are constantly evolving. Social media should tie heavily towards community-driven initiatives. Community marketing is essential to successful ecommerce strategies.

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Instagram Inspo: 10 Brands We’re Crushing On

Later

If you’re looking to grow your following this year and built a community of brand evangelists, you’ll definitely want to take notes from Supergoop. . Instagram trends are constantly changing, which could mean that it’s time to look hard at your strategy.

How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Here are the top trends and tips brands are using to gear up for the spring break rush. . No matter who you’re looking to market to now is the time to use influencer discovery tools to find your most passionate fans with an engaged community.

3 Ways to Improve Your Site’s User Retention

Convince & Convert

In part, this trend has a lot to do with advancement of the millennial customer as they become increasingly dominant players as both business leaders and consumers. That’s why UGC is such a hit. Like UGC, interactive content is a total game changer in the realm of content marketing.

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Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. It makes sense – the highly-visual platform is the perfect place to inspire new trends and promote a lifestyle beyond the rack. “By User-generated content (UGC).

The Ultimate Guide to Instagram Hashtags in 2019

Later

The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . Community Hashtags.

How to Improve Your Instagram Reach

agora pulse

Using a mix of trending hashtags, general hashtags that appeal to a large audience , and industry-specific hashtags in addition to your brand’s unique hashtags will give you the best results. UGC is one of the best types of content for driving more engagement.

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. It also drives engagement, posts with UGC have a 4.5% higher conversion rate than non-UGC posts.

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

The best community engagement is that with an eye for customer relationships. They may invest time and efforts into reading relevant publications, evaluating trends and exploring potential opportunities.

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The 21 Best Content Curation Tools

Webbiquity SMM

Stay up-to-date on the latest trends and industry news by saving content to read later. It distributes content across sites, social, apps and ads, and amplifies engagement with intelligent recommendations, social calls to action, and real-time trending alerts.

Why Business Is About to Boom for Social Media Agencies

Convince & Convert

In those years, nearly all social media content was written (with a side order of UGC photography). Community managers with a background in writing find themselves having to learn advanced media buying optimization techniques.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. In 2018, 76% of marketers reported measuring the ROI as their top challenge, and this trend is likely to continue into 2019.

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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Use your brand tone and voice to help you connect with your community. Build your community. At Buffer, the two goals we’ve decided to focus on are: To build and nurture an engaged community of Buffer users and supporters. Is there something interesting trending?

#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. January 11, 2017: Social Media Trends for 2017. Cheers to 2017!

3 Ways to Add Social Proof to your Magento Storefront

Pixlee

Emerging Trend: Customers Want Authenticity. To adapt, innovative brands are embracing the online communities that they’ve cultivated and are finding new ways to collaborate with customers. Whether text or visual, brands have realized that real customer reviews can not only be used to help build brand trust and social proof ( 85 percent of users find visual UGC more influential than brand photos or videos ) but also can be used to help tell the brand story in a more authentic way.

9 Ways to Increase Instagram Engagement in 2019

Later

Thankfully, Instagram is still one of the best places to market your brand online, gain a loyal following, and build a community that supports your business. Not only will the account be notified that you’ve mentioned them, but it goes a long way when it comes to building your community.

How to accelerate Instagram growth (without buying followers)

Sprout Social

At the same time, paying for followers also goes against the IG community guidelines, which means you could risk an account purge. Trending tags: Check out the tags that are appearing in the Instagram Explore page. Encourage more UGC (User-Generated Content).

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Coach Admires The View From Above

Convince & Convert

The campaign follows the continuing trend of brands encouraging and celebrating user-generated content. However, what takes Coach’s UGC campaign a step further, is how they’ve taken the #coachfromabove theme and maximized it across multiple web and social media channels.

In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. User-generated content (UGC) is extremely persuasive and Alo Yoga has made it a central part of its digital marketing strategy.

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Brian : In September of last year, Instagram announced their business community has grown to 2 million advertisers , up from one million advertisers back in March of 2017.

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In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Pixlee

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. User-generated content (UGC) is extremely persuasive and Alo Yoga has made it a central part of its digital marketing strategy.