Content vs. Community: How Online Publishers Can Nurture Both

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Not technology , not buttons, not widgets.

Paywall for and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by refusal to build online communities around their content?

Trending Sources

Tactical Tips for Building an Online Community


Here are just a few social media nuts and bolts that keep the Tripawds Blogs community together. How to build community on membership sites. Display recent posts in the Dashboard: Use the Multisite Dashboard Feed Widget to show recent posts from all blogs in every user dashboard.

How to Build Community for Niche Site Success


But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. The network creates community. Building a community of support.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Widget – This is a small web application that provides a simple function – such as weather, news headlines, sports scores – without requiring the user to visit a website. A widget is a good way to extend a brand into a customer’s everyday life.

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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

Description: Quuu and its amazing community (of real people, not computers) hand-curate content for you and fill your Buffer queue, making content curation super easy. All the articles are curated by its community of marketers and manually approved. Travel/Vacation.

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Open Research: A Framework for Social Analytics

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g.,

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Millions of people and organizations are using’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. This is a guest post from Barry Mueller.

List of Social Media Management Systems (SMMS)

Awareness Networks, Social Marketing Hub an enterprise class community platform has launched their own tool that has Facebook, youtube, flickr, Twitter, and of course connect with their own community features.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Do your customers have a need for community, convenience, or collaboration?

MySpace is Reborn as Social Curation

First look at the New MySpace promises changes in design -- embraces community knowledge and passion.Today MySpace is reborn as a content centric discovery platform. HuffPosts QuickRead. Loading. BIG NEWS: Google | Facebook | Mark Zuckerberg | Android | Smarter Ideas | More.

How publishers curate the world of content

For instance, the New York Daily New s uses the LOUD3R platform to integrate outside content into sections about pets and travel. The travel section pulls in relevant travel deals in addition to news content. uses the OneSpot widget to power links to related content both inside and outside its site.

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The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Community Platforms (private or white label): Having tracked this space for a few years now, and these tools allow companies to have their own ‘branded’ or ‘private label’ Facebook for their customers.

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What to Consider When Building an In-House Social Media Team

Even our own community manager at Mashable Mashable , Vadim Lavrusik , advocates hiring evangelists. Stats are crucial in not only measuring performance or ROI, but also in understanding your community and what they respond to, what works for them,&# says Lavrusik. “At Dell we send interested employees back to school: Social Media social media and Communities University,&# says Bridge. Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc.

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Top 10 Reputation Tracking Tools Worth Paying For

Data is captured in real-time as discovered and delivered to dashboard analysis widgets. The first is TruCast, which is a comprehensive solution for social media analysis and participation used by enterprises who want to track, analyze and participate in social media communities. Procter & Gamble Launches Widget to C.

What the Future Holds for B2B Social Media Marketing

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. View More » Entertainment "Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc.

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70+ Resources on How to Start a WordPress Blog


This is also a great place to find social networks by niche including business, design, entertainment, health, music, photo, tech, and travel. Essential Sidebar Widgets. One question I get asked often is how to start a blog.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. Consider a Lijit Wijit or other aggregator widget. Consider the value of hiring a community manager.

Get the Most Out of Twitter Hashtags

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip!

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

Basic but nevertheless helpful tips for successfully marketing on Facebook, such as adding a Facebook widget to your blog, highlighting your personality, updating your page regularly, and participating on other pages as well. It’s hard to overstate the impact of Facebook.

What the Future Holds for B2B Social Media Marketing

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. Procter & Gamble Launches Widget to C.

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Brand Monitoring, Social Analytics, Social Insights

They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. People are different, communities are different and marketers/brands are different.

Social Media From A to Z: A Glossary


Atom : Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. It enables next-gen community management and social Web integrations to any site on any platform. Widgets are used on both Web sites and blogs.

Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

While previously I was using Yojimbo to manage all of this information, I found the solution wanting since I travel a lot and need to access my bits from a mobile device. inside Gmail) to read my orkut scraps and community topics without logging into orkut account. Community. Widgets. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

Seth was smart to ignore social networks distractions so that he can concentrate on his core strength, however he also had a strong community as he is well known in the industry.

7 Tips for Effective Marketing with Twitter


Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Robert Gourley @thisismojave Im the creative director at Mojave , a participation marketing agency that uses social media to build community around brands. Another great option is the ability to add buttons, badges and widgets to sections of your other sites (articles, pages, etc.)

Integrate Social Networks with your Corporate Website with ‘Social Sign On’ has integrated community right onto their homepage, and also offer a variety of ways to login and register, such as Facebook.

The Ultimate Guide to Making Money with the Amazon Affiliate Program


Easy integration – Amazon provides some good tools and widgets to help you integrate the sales channel into your website. Rather than promoting perfume on your travel blog try travel books, luggage and other travel products. Experiment with Widgets and aStore.

Blogging Between Hot Flashes

Almost Savvy

Personally, I look forward to traveling beside you – all of you – and sharing our experiences along the way. In my previous role as a online community advisor, our demographic was an inverted bell curve, we had about an equal number of 60+ and 20- members.


The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog


Advertising widgets. Use widgets such as AdSanity to help you manage and customise ads on your blog. Best When: You have an active, engaged community and a cool social brand. This is a guest contribution from Paul Back.

70+ Resources on How to Start a WordPress Blog


It is also great for socializing and building your own community. This is also a great place to find social networks by niche including business, design, entertainment, health, music, photo, and travel. Essential Sidebar Widgets.

Top Takeaways for Bloggers from the International Food Blogger Conference 2015


The presentation was packed with all the features that Jetpack offers from the stats to contacts and the extra side bar widgets to security backups (through vaultpress). This is a guest contribution from Thei Zervaki.

198: 6 First Income Streams Recommended for Bloggers


If people are there because they want to connect with other people who share a similar interest or a similar life situation, it may be harder to sell information but it might be easier to sell them into a membership community. Amazon provides a variety of different tools and widgets that you can use on your site. You can just create text links but you can also develop little icons and widgets that you can put in your sidebar and even a shop that you can build as well.

How to Reach Out to Bloggers

Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to.

Social Media Chat Tuesday, July 21st

Adam Cohen

I Will Not Write About Old Spice

Adam Cohen

How can we help the older generation “catch up”

Josh S Peters

On subjects like healthcare, technology, travel and lifestyle or others! I think our parents could get a huge benefit from sharing and being part of the grid and forming their own niched communities even.

The Future of Work Weblog

Buzz Marketing for Technology

The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. Communities and Economic Development. Community Development. Future of Work Community News. As weve said many times, you cant order up a "batch of creativity" to be delivered at precisely 10 AM on Wednesday morning the way you can produce well-defined widgets coming off an assembly line.