Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. However, quantifying their success is difficult.

Strategy 119

Strategy Brands UGC Marketing 119

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Focus on trends within your industry’s niche communities.

Trends 167

Trends Social Media Brands Meme 167

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Pixlee

JULY 7, 2021

During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. In sports, it is already expected that teams should have a strong social media presence as fans are looking for more creative ways to engage. . According to Statista , the US sports industry lost $2.2

Sports 52

Sports Team Influencer UGC 52

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Kelly faces the opposite problem.

Social Media 130

Social Media UGC Project Collaboration 130

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Ignite Social Media

FEBRUARY 1, 2022

Ericka Riker, Community Manager. In this scenario the organization often misses out on the efficiencies born out of creating content that resonates with the communities, that could be repurposed to drive marketing results as well.” Manager of Community Management. Aly Moser, Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Sharing UGC Today.

UGC 78

UGC Social Media Content Newsletter 78

Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Big Sky and Big Community Wins.

Communities 70

Communities UGC Geotagging Real Estate 70

Likeable

JUNE 25, 2019

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. Involving the Community. Ready to take your community management to the next level?

Communities 64

Communities Trends UGC Template 64

Pixlee

DECEMBER 10, 2020

Join us in giving her a warm welcome to the team! Eventually, that’s how I moved into social and user-generated content (UGC). I started this journey with Olapic, however, the mandate for the team changed shortly after I joined and I realized that I wouldn’t be able to accomplish what I had hoped with the role I had taken there.

UGC 80

UGC SMS Mobile Industry 80

Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing.

UGC 75

UGC How To Compete Apparel 75

Ignite Social Media

SEPTEMBER 13, 2016

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. Customer Relations.

Skills 60

Skills Team Social Media UGC 60

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 86

Instagram UGC Brands Hashtag 86

Social Media Strategies Summit

SEPTEMBER 18, 2023

For instance, Abbey teamed up with the airport’s dining partners to offer influencers hosted dining experiences, including a complimentary meal in exchange for social media coverage. Activating Untapped Audiences & Encouraging UGC However broad your main target niches are, you’ll eventually run out of new influencers to work with.

Influencer 130

Influencer Travel Retail UGC 130

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. And the most prominent of all is UGC. JetBlue Airways This U.S.-based

Social Media 52

Social Media UGC Content Loyalty 52

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

UGC 90

UGC Instagram Content How To 90

Pixlee

JULY 21, 2021

A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. A look at the site’s UGC gallery page shows the brand has different content categories targeting subgroups within their larger target audience. Respond to Comments and Engage Back.

Engagement 98

Engagement UGC Content Posterous 98

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 68

Instagram UGC Brands Hashtag 68

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC).

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

DECEMBER 13, 2021

Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. To build a loyal community that trusts and advocates for your brand, you need to understand what your target audience cares about and give them a place to share feedback. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

MAY 26, 2022

This organic partnership between brands and creators is, in many ways, unique to TikTok—a phenomenon the network has coined “ community commerce.”. Brands teaming up with influencers is a network-agnostic practice, but on TikTok, it’s often the rule rather than the exception. Amplify user-generated content (UGC).

Examples 140

Examples Campaign Tips UGC 140

Pixlee

JULY 19, 2021

This is effective for improving conversion rates, while also extending your brand’s virtual community and building a strong relationship with a professional in your industry’s social sphere. This can add a more personable edge to your emails, creating a more engaged community and, ultimately, better conversion rates overall.

Influencer 96

Influencer Marketing UGC How To 96

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

UGC 52

UGC Content Widget Influencer 52

Keyhole.co

SEPTEMBER 13, 2023

Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. Moreover, hashtags let brands reach users with a genuine interest in their Industry, making them the perfect boon for community engagement. The new Instagram loves reels.

Hashtag 52

Hashtag Trends Instagram UGC 52

Sprout Social

NOVEMBER 29, 2023

As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized. We say no—but only if you do it right. Is Instagram automation allowed?

Instagram 113

Instagram Tools Strategy Hashtag 113

Pixlee

APRIL 14, 2020

We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus. Our partnership with Shopify Plus reflects our goal to provide the best service possible for community-driven brands looking to market with the voice of their customers.

UGC 71

UGC Loyalty Team Communities 71

Sprout Social

OCTOBER 5, 2020

But McGee’s user-generated content (UGC) also attracts more views than his team’s official profiles. When it comes to keeping your audience engaged, providing UGC right when they want it is going to yield more success than making fans wait for a highly produced version. NBA teams have millions of followers on social media.

Content 111

Content UGC Sports YouTube 111

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. User-generated content is far better at creating that community.

Content 253

Content UGC Community building Hotels 253

Sprout Social

DECEMBER 16, 2020

They involve the broader team in everything they execute, so not only is every aspect of their business represented in the final product, making social a collaborative success is ingrained in their culture. They foster community over advertising. Putting story first means putting community first.

Curation 116

Curation UGC Feed Feedly 116

Keyhole.co

DECEMBER 26, 2023

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

Social Media 52

Social Media Strategy Sports Meme 52

Pixlee

OCTOBER 14, 2021

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. TikTok is Full of User-Generated Content (UGC).

Strategy 86

Strategy Brands UGC Apparel 86

Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. However, there is only so much content a team can create, no matter how nimble or well-staffed, which leads brands to outsource some of their content needs to creators.

Campaign 103

Campaign Content How To Influencer 103

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

SEPTEMBER 21, 2020

One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Alo Yoga’s UGC Integration. KiraGrace’s Brand Story through Customers. Morphe’s Diverse Instagram Strategy.

UGC 56

UGC Brands Apparel Content 56