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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. , so that others might gain insights for their own community efforts.

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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

Other things take priority over the time one spends blogging, tweaking, editing, linking… and when there is a team of bloggers to manage, that is a lot of time, even if one has help. I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

For instance, Abbey teamed up with the airport’s dining partners to offer influencers hosted dining experiences, including a complimentary meal in exchange for social media coverage. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

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Best-in-Class Tactics for Social Media Engagement

Ignite Social Media

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. Our team loves the engagement tools that are native to Instagram Stories. Below are a few more ways our teams love to engage with consumers on Instagram. There are so many things you can do with them.

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

It’s been a game-changer for the sector, transforming previously faceless organizations into teams of real people doing valuable work. Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. Dig Into the Vaults.

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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Big Sky and Big Community Wins.