Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Here are 10 of the key findings from the report. Among those, almost half plan to add staff.

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

NOVEMBER 27, 2018

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. Source: Magna.

Communities 100

Communities Platform Video Fashion 100

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this?

Brands 151

Brands Marketing Real Estate Collaboration 151

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns.

Strategy 122

Strategy Brands UGC Marketing 122

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 125

Survey How To Education Hotels 125

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 96

Survey Marketing Social Media Management Badge 96

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Adam Sherk

JANUARY 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? So what should NBA teams be doing on Twitter and Facebook?

Team 179

Team Twitter Facebook Press Release 179

Buffer Social

MAY 26, 2022

This has always been a unique opportunity for us to come together as a team to celebrate what we've accomplished last year by giving back to charities that have a positive impact in our world - selected by all Buffer teammates together. Based on the nomination from the team, we put together a shortlist of charities.

Guidelines 84

Guidelines Team Survey Small Business 84

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Doing so can build community and brand awareness. And this trend is likely to continue. The result?

Examples 122

Examples Social Media Sentiment Influencer 122

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. It also helps to keep your team stay organized and on task. Community management and customer service: Responding to comments and messages, routing customer service inquiries.

Template 134

Template Templates Social Media Tips 134

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 126

Examples Influencer Campaign Marketing 126

agora pulse

AUGUST 17, 2020

But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions. Survey your current customers regularly to get to know them better.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

JANUARY 9, 2024

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

SEPTEMBER 30, 2020

The Sprout #BrandsGetReal survey even found that the top three behaviors that help brands connect with consumers are: Liking or responding to customers. Netflix also uses the same account to collect feedback on how to improve the service and user experience, which they then pass on to their research team. Cultivate a brand community.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Your customers might hold back on a survey that’s going directly to you, but on social media, they’re posting their thoughts as they come.

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.” It’s a win-win.

Social Media 100

Social Media Strategy Team Review 100

Buffer Social

JUNE 2, 2022

We have always been focused on building a unique and fulfilling workplace at Buffer, where we value the well-being of our customers and team, and prioritize our individual and collective growth. This impacts our teams psychological safety, and can add to challenges around artificial harmony.

Report 67

Report Survey Team Applications 67

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

ROI 106

ROI Influencer Marketing Survey 106

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. The issue is that most teams want more funds to do what’s in their current plan.” “To Now for the next task: S haring your vision with the rest of your marketing leadership and executive teams.

Social Media 113

Social Media Marketing Atlassian Team 113

Webbiquity SMM

JANUARY 23, 2024

Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games. Run customer surveys and benchmark them against your social listening data. This was our opportunity to understand unmet needs.

Sentiment 142

Sentiment How To Analysis Trends 142

Sherrilynne Starkie

MARCH 11, 2013

The National Basketball League (NBL) team owners Bytown Sports revealed the new Ottawa franchise’s team name, The Tomahawks, at a news conference at Ottawa City Hall last Tuesday. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281

Sports Brands Focus Group Microsoft 281

Sprout Social

DECEMBER 22, 2022

Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. Setting expectations. What is an engagement network? Looking back.

Strategy 107

Strategy Metrics Team Social Media 107

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Cook County's CDC #COVID Community Level: Medium. Connect with people (and potential customers) all over the world. “In

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Ignite Social Media

MARCH 16, 2020

In fact, a recent survey by Global WebIndex found roughly 25% of respondents saying they check social media more often because of COVID-19/coronavirus. Is your team doing something that others might like to copy? We’re all more aware that we’re a part of a community right now. Social Media Marketing during COVID-19.

Social Media 195

Social Media Crowdsourcing Marketing Survey 195

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. Pro-tip : Use a local phone number!

Strategy 211

Strategy Marketing SMS Mobile 211

Buffer Social

APRIL 13, 2023

At the same time, it is, but it’s a red flag when the social media manager role description spans several teams and is too widespread. Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

JULY 7, 2020

That’s why we’re reviewing the findings of our #BrandsGetReal surveys to help guide your decision making now. According to our survey in #BrandsGetReal: What consumers want from brands in a divided society , nearly four in five consumers feel brands can connect people of different backgrounds and beliefs for multiple reasons.

Brands 119

Brands Survey Microsoft Issues 119

Sprout Social

FEBRUARY 15, 2024

These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening. Thus, helping you gain a competitive edge over the rest of the industry. Does that increase the level of engagement?

Engagement 105

Engagement Tips Loyalty Metrics 105

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. The micro influencer is often more motivated to share knowledge and relevant information with their community. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

AUGUST 11, 2020

From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. But sports teams on social media don’t trend or score engagement by accident. In this guide, we’ll highlight how social media and sports are evolving and what teams and athletes can do to adapt. Seasons put on hold.

Sports 135

Sports Engagement Social Media How To 135

Hootsuite

MARCH 2, 2023

When you find the right chatbot for your business , you can use them to do the work for your customer support team. Many chatbots use conversational AI , so you know the communication will flow naturally. Source: Heyday Plus, with a reliable chatbot, you’ll have an automated DMs support team behind you.

Social Media 131

Social Media How To Discount FAQ 131